Digital Marketing Specialist

Driving force behind the digital marketing strategy of AFGRI equipment. To improve search results, to promote AFGRI Equipment as a brand via social media. To create current and industry-validated content.REQUIRED MINIMUM EDUCATION/TRAININGGrade 12Relevant tertiary qualification in Marketing / Digital MarketingREQUIRED MINIMUM WORK EXPERIENCE3 years business, digital sales and marketing experienceSolid experience in digital marketing tools Google Adwords, Meta, ZOHO, WordPressStrong Experience in PPC, SEO and Campaign setupKEY PERFORMANCE AREASDrive digital marketing strategy as well as the digital marketing of key supplier accountsBuild brand awareness and allegianceDevelop marketing initiativesEnsure the accuracy of all posts and communicationBuild and maintain client database portfoliosLiaise with the Marketing Manager on trends/ideas/market changes as well as with key suppliers to combine marketing effortsKeep track of all activities and report on efficiencyReport monthly on all business activitiesTECHNICAL KNOWLEDGE/COMPETENCIESIncrease conversion and increase generated leadsOptimise digital marketing spendUnderstanding of Agricultural and Construction EquipmentGood verbal expression/communicationGreat Copywriting skillsInternal Marketing activitiesBEHAVIOURAL COMPETENCIESWillingness to travelCreative thinkingNetworkingListeningExcellent interpersonal skillsWillingness to learnClosing date: 06 December 2024Please note that correspondence will be limited to shortlisted candidates only. Applicants who have not heard from us within 30 days of the closing date may assume that their applications have been unsuccessful and are hereby thanked for their interest. The filling of these positions will be aligned to AFGRI's Employment Equity Policy.
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