Do you love creating marketing campaigns? Do you have creative ideas bubbling inside your mind? Do you want to work in the exciting realm of retail ecommerce? — Yes? We are looking for you!
As a digital marketing expert, you'll work on performance marketing campaigns across multiple verticals. You will also experiment with various growth strategies with a drive for results and online sales.
We love to work with diverse minds that can bring out the best results for our brands. Being an equal-opportunity employer, we encourage candidates from all backgrounds to apply.
So, do you have what it takes to be an ecommerce digital marketing specialist?
Objectives of this role
Develop and implement digital marketing strategies aligning with the company's ecommerce goals.
Conduct market research, understand the target audience, and identify marketing and growth opportunities.
Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation.
Measure and analyse campaigns' success using data and analytics tools.
Lead stakeholder meetings and explain the campaign details to the stakeholders with key performance metrics (KPIs).
Your responsibilities
Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
Stay up to date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
Required skills and qualifications
Experience WordPress and WooCommerce is a must (Non-negotiable)
Experience in Google Ads is a must (Non-negotiable)
Other requirements preferred
E-commerce experience huge advantage
3+ years of demonstrable experience in a digital marketing role with SEO, CPC and Social Media Management tasks.
Excellent analytical skills to understand data, study metrics, and align strategies.
Innovative thinker with a keen eye for detail and identifying trends.
Strong interpersonal, verbal and written communication skills.
A bachelor's degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations is a bonus.
Preferred skills and qualifications
Relevant certificates like Google Analytics Certification, Google Ads Certification, and/or HubSpot's Inbound Certification Course are a bonus.
Familiarity with marketing analytics tools like Google Analytics, Looker Studio and SEMRush.
Job Type: TemporaryContract length: 3 months
Pay: R15000,00 - R18000,00 per month
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