Digital Marketing Specialist

We're looking for a Digital Marketing Specialist to join our team and lead transformative digital initiatives that drive brand visibility, website traffic, and qualified lead generation.
If you thrive in a fast-paced environment and are passionate about digital strategy, PPC, and SEO, we want to hear from you!Why Join this company?Be a Key Player in a dynamic marketing team where your insights will shape digital campaigns and propel business growth.Diverse Brand Exposure: Work across multiple brands with unique identities and customer bases.Innovation-Focused: Join a company that values forward-thinking, results-driven approaches.What You'll Do:Strategize and execute targeted digital campaigns focused on incremental sales and performance optimization.Track KPIs, optimize ROI, and provide insights to improve campaign effectiveness.Analyze web traffic and user behavior using Google Analytics, SEMRush, and Google Search Console.Lead SEO efforts through keyword research, competitor analysis, and website audits to improve search rankings.Collaborate with cross-functional teams to align strategies, develop content, and expand brand visibility.Who You Are:Qualified: Diploma, Advanced Certificate, or Degree in Marketing or Advertising.Experienced: 3-5 years in PPC management on platforms like Meta and Google Ad Manager, plus a solid understanding of SEO.Analytical: Skilled in tracking performance and making data-driven recommendations.Collaborative: Great at working with diverse teams and adapting to dynamic business needs.Perks of the Role:Full-Time Position: Competitive salary of R23,000 - R28,000 per month.Cape Town-Based: Work at our vibrant headquarters in the beautiful Western Cape.If this sounds like the perfect role for you, please apply!