The digital marketing specialist is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels. This role requires a highly skilled individual to manage multiple aspects of digital marketing, including SEO, PPC, content marketing, social media, email marketing, and analytics.Key ResponsibilitiesStrategy and planning: Develop and implement comprehensive digital marketing strategies to meet business objectives.Conduct market research and competitor analysis to inform strategies.Set and track digital marketing KPIs, collaborating with cross-functional teams to ensure cohesive efforts.Integrate and optimise digital and social channels effectively.SEO (search engine optimisation): Perform keyword research and optimise website content for better search engine rankings.Monitor SEO performance, implementing on-page and off-page SEO best practices.PPC (pay-per-click) advertising: Plan and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.Conduct keyword research and manage bids to maximise ROI.Optimise ad copy and landing pages for higher conversion rates.Content marketing: Develop and manage high-quality content for blogs, websites, emails, and social media.Create content calendars and ensure timely publication, collaborating with content creators to produce engaging multimedia.Social media marketing: Develop and implement social media strategies to increase brand awareness and engagement.Manage and grow the company's social media presence, analysing performance and adjusting strategies as needed.Email marketing: Plan and execute email marketing campaigns, segment email lists, and personalise content.Optimise email campaigns for engagement, ensuring compliance with best practices.Analytics and reporting: Use web analytics tools (e.g., Google Analytics) to measure digital marketing effectiveness.Prepare reports on campaign performance and analyse data to inform strategy improvements.QualificationsBachelor's degree in marketing, business, communications, or a related field.Five or more years of experience in digital marketing with a proven track record in managing campaigns.Strong knowledge of SEO, PPC, content marketing, social media, email marketing, and web analytics.Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, social media management).Excellent communication skills, strong analytical skills, and attention to detail.Ability to manage multiple projects and adapt to fast-paced environments.Key CompetenciesStrategic thinking: Ability to develop and execute effective digital marketing strategies.Analytical skills: Proficiency in data analysis and data-driven decision-making.Technical proficiency: Knowledge of digital marketing tools and platforms.Creativity: Ability to generate innovative ideas.Project management: Strong organisational and time-management skills.Collaboration: Excellent interpersonal skills to work with cross-functional teams.Preferred SkillsExperience with graphic design tools (e.g., Adobe Creative Suite).Basic knowledge of HTML/CSS for website edits and email templates.Familiarity with marketing automation tools (e.g., HubSpot, Marketo).Working EnvironmentStandard office hours with occasional evening or weekend work to meet deadlines. Ability to adapt to a fast-paced environment with changing priorities.
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