Digital Marketing Specialist Durban,Kwazulu-Natal

Details of the offer

Job ResponsibilitiesOversight: Ensure brand consistent communications across all digital platforms, applying best practices to the design of product content.Technical Skills: Expert knowledge and use of desktop productivity and publishing applications (Word, Excel, Outlook, PowerPoint, Publisher, Visio).Document Management: Maintain index of incoming and outgoing forms and reports to stakeholders, ensuring electronic document quality and standardization.Graphic Design: Expert understanding and use of graphic design tools & principles, with a good understanding of multimedia formats, codecs, resolution, quality, compression, filters, layers, vectors, OCR, bitrate, etc.Branding: Establish and maintain stock imagery for branding and marketing, standardizing colour palettes, fonts, and shapes.Email Management: Update email signatures to keep information relevant and leverage to communicate other campaign information simultaneously.Technical Input: Provide technical input into any re-branding or re-design exercises of engagement platforms to ensure all technical areas are addressed.Online Presence:Assist with unique and technical website updates in WordPress, Divi Builder & custom fields.Manage day-to-day handling of channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, Google Reviews.Manage all search engine optimization, appropriate tagging, identify keywords and trends.Develop and maintain the FAQ database.Review and refine ease of access to information, leveraging advancements in technology.Monitor online platforms and report back on all external parties' publications.Analytics & Reporting:Overall responsibility for tracking and reporting capabilities of customer satisfaction platforms.Provide input on ways to collect, collate, and log formal complaints.Implement, monitor, extract and provide analytical feedback on metrics from various online platforms.Monitor platforms and report on member data quality.Performance test, measure, report, and improve site and application load times.Review, research, test, and innovate UI designs of digital platforms.Establish and maintain an intranet server.Compliance:Ensure Fund branding conventions are implemented across all digital engagement platforms.Ensure all acquired and published content does not infringe on any individual's privacy or copyright.Ensure confidentiality, integrity, and availability of all stakeholder and Fund information and systems.Collaborate with the ICT Security Manager and Information Officer.Job OfferPension FundDiscretionary Annual performance bonusDesired Experience & QualificationQualifications:Bachelor's Degree in Marketing or ITCertifications in Analytics, Social Media Marketing, Graphic Design, CMS platforms, SQL/HTML, SEOAdditional Requirements:Candidates must have experience with a CMS platform, Social Media Marketing, Graphic Design, and understanding of Web API integrations, authentication, and encryption methods.
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Nominal Salary: To be agreed

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