Digital Marketing Manager - Automotive IndustryReference: PTA000133-SM-1As a Digital Marketing Manager in the automotive industry, your role encompasses a wide range of responsibilities aimed at leveraging digital channels to promote your brand, attract potential customers, and enhance overall brand visibility and engagement.Duties & ResponsibilitiesInternational Brand launch within the Automotive industry is seeking a Digital Marketer to join their team. Successful candidates must have digital marketing experience within the automotive industry. Responsibilities include but are not limited to:Digital Strategy Development: Create and execute comprehensive digital marketing strategies aligned with overall business objectives, taking into account target audience, market trends, and competitors' activities.Website Management: Oversee the development, maintenance, and optimization of the company website to ensure a seamless user experience, strong SEO performance, and effective lead generation.Search Engine Optimization (SEO): Conduct keyword research, on-page optimization, and link-building activities to improve organic search rankings and drive qualified traffic to the website.Paid Advertising: Plan and manage pay-per-click (PPC) advertising campaigns across various platforms such as Google Ads, Bing Ads, and social media channels to increase brand visibility, drive website traffic, and generate leads.Social Media Management: Develop and implement social media strategies to engage with the target audience, increase brand awareness, and foster community engagement. This includes content creation, scheduling, monitoring, and performance analysis on platforms like Facebook, Instagram, Twitter, and LinkedIn.Content Marketing: Create compelling and relevant content for various digital channels, including blog posts, articles, infographics, videos, and interactive tools, to educate and engage prospects and customers throughout the buying journey.Email Marketing: Develop email marketing campaigns to nurture leads, promote products/services, and maintain ongoing communication with customers. This includes segmentation, personalization, A/B testing, and performance tracking.Analytics and Reporting: Monitor key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and ROI on advertising spend. Use data insights to optimize campaigns and improve overall digital marketing effectiveness.Online Reputation Management: Monitor online reviews, comments, and mentions of the brand across various digital platforms, and proactively address any negative feedback or issues to maintain a positive brand image.Collaboration and Coordination: Work closely with cross-functional teams such as sales, product development, and customer service to ensure alignment of digital marketing initiatives with overall business goals and objectives.Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, particularly within the automotive sector, and incorporate innovative strategies to stay ahead of the competition.Compliance and Regulation: Ensure compliance with relevant laws and regulations governing digital marketing activities, such as data privacy (e.g., GDPR, CCPA) and advertising standards.Overall, your role as a Digital Marketing Manager in the automotive industry is to leverage digital channels effectively to drive brand awareness, engage with potential customers, generate leads, and ultimately contribute to the company's growth and success.Package & RemunerationMarket Related - Market Related plus pension and medical structure.
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