Digital Marketing Manager

By admin | | Comments are Closed | 2 September, 2024 | 0 Job Title: Digital Marketing Manager Division Marketing Location & Address: Kyalami Boulevard, Kyalami Business Park, Midrand, JHB Reports to: Marketing Operations Manager Direct Subordinates: N/A Total Staff in Function: 10 WORKING RELATIONSHIPS: Internal: BM's & Product TeamMarketing TeamProcurementPre-Sales & SalesOperations External: VendorsResellers/PartnersEnd User/CustomersSuppliers JOB SUMMARY:Main Purpose of Position:The Digital Marketing Manager will develop and coordinate digital content strategies across various marketing platforms, they will be required to oversee and manage various online activities to drive traffic, create leads, encourage engagement, retain customers, and ultimately deliver sales. In doing so, the Digital Campaign, Online, and SEO Manager should be able to ensure that all digital platforms pertaining to the business are optimised and kept up to date with all the current digital management tools.A key component of the position will be to measure, compile and present campaign results and objectives, as well as the ability to manage and work alongside external or internal creative teams. The Digital Campaign, Online, and SEO Manager is a creative marketing mind with the ability to organise projects, meet deadlines and manage workflows.The ability to interpret analytics and troubleshoot web-related technical issues is an advantage. The Digital Campaign, Online, and SEO Manager must have strong attention to detail and accuracy. The Digital Campaign, Online, and SEO Manager must display a sense of ownership and pride in their performance and its impact on the company's success.RESPONSIBILITIES AND DUTIES:Key Performance Areas: KPA PERFORMANCE STANDARDS Manage company websites Ensure content on all company sites is kept up-to-date, relevant, and accurate.Ensure that the content of all sites is well-structured and easy from a UX perspective.Liaise with all role players: Vendors, Brand managers, Service providers, and the Marketing team.Produce content schedules and audits on a quarterly basis, to keep copy up to date and to create new content at appropriate times.Analyse analytics data to learn how users interact with your site.Ensure that all vendors and First Distribution brand guidelines are adhered to.Manage third-party support and development provider activities (1-Grid, First Tech, AS Tech). Manage SEO Develop effective SEO strategy for all digital platforms.Optimise digital content for SEOWork towards organic search optimisation maximization.Stay up to date with the latest SEO and digital marketing latest trends and best practices.Increase organic and paid web traffic Digital Media Campaigns Monitor ROI, Conversions, redirects, click rate, bounce rate, and other KPIs.Keep a project sheet for all campaigns.Utilise strategic media partners for boosting the effectiveness of campaigns.Manage PPC campaigns and budgets effectively.Run Campaign setup and lead workflows.Manage lead generation campaigns for the business and brands.Prepare and present reports regularly.Provide guidance and training on digital marketing platforms and systems.Stay up to date with the latest functionality of digital advertising & analytics platforms (Google, LinkedIn, Facebook, and Twitter) as well as email marketing systems (Everlytic).Keep an updated task list and project sheet for all campaigns and initiatives. Social Media Management Prepare optimised social media copy and posts for organic and paid social media activitiesManage, report, and respond to social media feedback, comments, and activitiesGrow the group's social media profiles and increase social media engagement and awareness.Stay up to date with developments and generate innovative ideas to draw the audience's attention across social media channels General Prepare and present reports regularly to key stakeholders.Manage and update all marketing tools and resources as needed.Stay up to date with developments and generate innovative ideas to draw the audience's attention across all marketing mediums COMPETENCIES: Knowledge – You must know: Skills – You must be able to perform: Attributes – You must in a way that will drive successful performance which is supported by the Company's values. Knowledge of relevant brand products and process.Knowledge of vendor structure to have the correct point of contact.Knowledge of information management industry in South Africa.Knowledge of IT Industry.Technical knowledge of VMware Cloud Technologies and GTM.Excel IntermediateDemonstrated accuracy and attention to detail with numbers.Demonstrated confidentiality.Ability to deliver on service level agreements.Demonstrated ability towards business intelligence.Adhere to all policies and procedures that are implemented by the Company.Certify on VMware required cloud technologyDemonstrate good presentation skills and use of PowerPoint.Attitude – always demonstrate your best in your role and ensure professional attitude with internal and external customers.Respect – demonstrate respect with actions and words to internal and external customers.Accountability – accountable for the consequences of your action, both positive and negative.Integrity – consistently honest and truthful in dealings with peers, customers, and vendors.Teamwork– strive to work productively in co-operation with one another, fostering a healthy atmosphere with mutual support, thus allowing everyone to achieve their own work-related goals.Enjoyment – be creative and enrich the working atmosphere.BCom in Marketing Management or equivalentMinimum of 5 years of proven experience in successfully developing and executing digital campaigns and SEO improvement projects.Understanding of search engine algorithms and ranking methods.Strong experience with Google Analytics, Google Search Console, Google Ads, Google Tag Manager, and Google My Business.Strong experience running digital campaigns across platforms in RSA and Africa (B2B experience a plus).Knowledge of keyword research and data mining tools.Able to complete competitive analysis of other companies or solutions within the industry.Excellent written and verbal communication skills (email, phone, etc)Comfortable analysing a high volume of data daily.Familiarity with WordPress or other content management systems.Experience with other aspects of marketing (such as customer growth or promotion, copy and asset creation, landing page creation, sales funnels, attribution, and conversion metrics is a plus)Google Analytics Certified GGoogle Search and Display ads CertifiedNice-to-have Skills:Experience in Graphic DesignDigital marketing courses and certifications are added advantageBackend cPanel and hosting support experience a plusOffice Requirements:Work-from-office environment.Semi-formal dress code.Working hours are from 08:00 – 17:00.Excellent international business language skills (English), both written and verbal.Note:The remuneration package will be discussed during the selection process. Follow through with a 3-month probation review which will be scheduled by Human Resources monthly.You will be required to perform such duties as reasonably required by the business. Your job description may be amended from time to time if it is valid and reasonable.You will serve the Company or any Associated Entity in such capacity as management may reasonably require.Duties must be performed` faithfully, diligently, and to the best of your abilities. You agree to use your best endeavors to promote the best interests of the Company and any Associated Entity.You may be required within reason, to work outside of set duties and/or perform in more than one role.Apply Online Here * Name & Surname. * Email Address. * Please Attach Your CV. * Previous Total cost to company package (Average Gross). * Expected Total cost to company package (Average Gross). * Do you have a criminal record? (Yes / No) If yes, please elaborate. * Have you ever been dismissed? (Yes / No) If yes, please elaborate. * Please motivate why you will be a good fit for the role with reference to the minimum requirements and qualifications as per the job description. 0 /1000 * Do you have a positive attitude? Yes No * I hereby authorize the Company Human Resource Department, and the authorized Management team / Company to use, review and process any personal information provided to the company during my application as well as any information that I have provided in support of my application. I understand my right to privacy and the right to have my personal information processed in accordance with the conditions for the lawful processing of personal information and hereby give my consent to the Company to collect, process, and share relevant personal information where the company is legally required to do so. In addition, I have also received permission from my References to provide the Company with their details. Yes
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