Digital Marketing Manager

Remote, work from home position in South Africa. Working hours: 2pm - 10pm SA time Monday - Friday. Exciting opportunity exists for experienced Digital Marketing candidate with at least 5 years experience in email marketing and ecommerce to work for USA based jewelry wholesaler. Must be a creative thinker with a keen eye for design and have a strong background in email marketing, Google Analytics and SEO.
Please note: as this company is based in USA, you will be required to work according to US Eastern time. Working hours will be 2pm - 10pm (SA time) Monday - Friday. 

Responsibilities:
Build and execute engaging multi-channel campaigns to drive customer engagement, retention, and sales
Coordinate and execute newsletters on a monthly basis, including content creation, design, and scheduling
Maintain a comprehensive marketing calendar to ensure timely execution of all marketing activities
Manage social media channels including Facebook, Instagram and LinkedIn - increasing followers and engagement
Create content and help increase SEO rankings
Manage paid digital marketing ads on Google and various social media platforms
Manage customer databases to ensure accurate segmentation and targeting for email campaigns
Track and analyze the performance of email campaigns and other marketing initiatives using analytics tools
Generate weekly, monthly, and quarterly reports on key marketing metrics, including email open rates, click-through rates, conversion rates, and revenue
Manage and grow affiliate marketing channel
Manage 3rd party marketplaces, like Amazon and Etsy
Requirements:
5+ years experience in email marketing and ecommerce.
Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and analytics tools (e.g., Google Analytics)
Strong analytical skills with the ability to interpret data and make data-driven recommendations
Excellent communication skills, both written and verbal
Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines
Proactive, self-motivated, and able to work independently as well as part of a team
Must be able to thrive in an energetic, fast paced environment
Strong background in Google Analytics and strong SEO knowledge
Experience with eCommerce CMS platforms, and Shopify preferred
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