Reference: 9697 AV Consultant: Anneke Viviers Job Description:Responsibilities include:
Contributing to the development of strategic and integrated annual plans including situational reviews, data-rich insights and focused 12-month digital marketing plans linked to ROI.Full ownership – creation, deployment, budget management, analysing and report on key performance indicators - of all digital assets and communications including, but not limited to, website, e-mailers, social media content, online advertising, SEM etc.Develop and maintain digital activity toolkits including standards and assets for best practice sharing to ensure seamless experience and execution across key digital channels and markets.Drive acquisition across the relevant platforms through targeted initiatives that connect with, recruit and retain audiences.End to end management of websites including, but not limited to, design, content, user experience, performance, updates, maintenance and SEO.Stay up to date with main online platforms (Facebook, Google, X, Instagram etc.) including performance, opportunities and competitor activity.Ensure the respect of the allocated budget and propose its optimisation without compromising success or premium execution.Manage and challenge any specialist suppliers or 3rd party agencies as required to deliver and optimize all facets of the business' online experience across channels.Act as the in-house digital marketing champion - willing to teach the broader teams on how to best leverage digital for success.Act as first digital point of contact for business - evaluating all proposals and opportunities received, declining where not aligned to core strategy and elevating internally for further consideration where warranted.Manage assigned relevant integration projects and ad hoc responsibilities assigned by the Head of Marketing.Qualifications:Minimum qualifications include:
Previous experience with luxury lifestyle brands, wine &/or hospitality beneficial.Strategically minded with operational capability.Budgeting capability.Creative eye for all things copy and visual - but also displays a data-driven mentality with a sense of how to use insights to sharpen activity and ROI.Entrepreneurial spirit, solution-orientation and ability to get things done amid ambiguity.Excellent relationship skills and able to work cross-functionally with a variety of creative minds and business stakeholders.Efficient multitasker with attention to detail and ability to prioritise workload while meeting deadlines.Takes pride in work and demonstrates accountability.How to Apply:Email your comprehensive CV to ******.If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.We reserve the right to only conduct interviews with candidates of choice.Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.
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