JOB DESCRIPTION INFORMATION:Job Title: Digital Marketing ManagerEmployment Type: Permanent, OnsiteLocation: Cape Town City Centre, Western CapeJOB CONTEXT:To lead the creation and execution of innovative, customer-focused digital marketing strategies that will boost online engagement; expand audience reach; enhance brand recognition; and maximize business revenue.KEY ACCOUNTABILITIES:Understand the sports betting strategy; marketing value chain and be the subject matter expert to leverage online reputation and business growth for the company.Conduct data analyses that yield rich insights into online consumer behaviour and key motivational/attitudinal behaviour and online habits.Develop multi-channel initiatives and online content to advertise our services and grow client strategies within the online sports betting arena.In collaboration with the Marketing and Management team, offer expertise around the planning, design and delivery of digital marketing plans, frameworks and tools to optimize our digital online reputation, build competitive advantage and provide insights to support current and future revenue growth and optimisation plans.Develop, maintain and use all digital channels (website, online booking engine, app, social, blogs, paid media) on behalf of the company.Research and benchmark trends in digital marketing, and drive digital innovation to ensure our online presence remains progressive, reflective of the brand and a leader in the industry.Plan and manage the implementation of highly innovative marketing campaigns, initiatives and experiences on various digital channels to elevate brand awareness, drive sales, competitive edge and business growth.Co-ordinate and manage key sponsorship events and paid media campaigns.Influence present and future content by determining and evaluating current and future market trends, and work closely with the PR agency to leverage content in the digital space.Oversee the planning of various digital displays, SEO/SEM, social, email, push, and mobile display advertising campaigns.Manage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure.Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend and address areas of concern.Develop marketing collateral to promote our brand at property level.Collaborate with the media agency or in-house Digital Content Team to help them understand sports betting business objectives and advertising requirements.Shared accountability for developing and managing the budget and expense management for the function.Relationship agreements with key suppliers, business partners and sponsors are built, negotiated and managed to achieve the business objectives and leverage new opportunities and joint initiatives.Conduct meet-and-greets; and familiarization trips; and entertain and host clients whenever required.Develop and coach the team in areas of digital marketing, and nurture a performance driven culture within the department.Actively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in digital marketing.QUALIFICATION & EXPERIENCE REQUIREMENTS:1. Academic Qualifications:Grade 12 (if having relevant experience in the online gaming environment)3 Year Bachelors Degree in Business, Marketing, Communication or related field is preferredGAIQ certification (Google Analytics Certification)2. Years of Experience:Minimum of 8 years experience including 4 years in the digital marketing and online sports betting environment3. Area of Expertise:Experience managing PPC and Adwords accountsExperience with CPA, Revenue Share, CPC and CPM modelsExperience in developing and implementing digital marketing plans including SEO, Google Analytics, Digital Paid Media management.Experience in monitoring digital trends and social media technologies pertinent to driving digital audience growth and engagement.Experience in managing the digital campaign process from brief, through design direction, copy writing, approval and reporting.Track record in managing multiple projects on various levels with different and converging timelines.COMPETENCIES:1. Technical Competency:Knowledge of our products and the sports betting contextDigital acumenOnline Media / Advertising buyingProficiency in the use of Google AnalyticsProficiency in PPC, Google AdWords and campaign reportingAdvanced proficiency in MS-Office Suite (Excel, PowerPoint, Adobe)Social Media Platforms (including how to use these to effectively support paid media).Google & Revenue Reporting skillsProject managementSEO best practicesUnderstanding of digital marketing trends (triggered base communications, AI, predictive marketing, etc.)Data analysisBusiness & Financial Acumen2. Behavioural Competency:AnalysingCreating and improvingSourcing informationApplying expertise and technologyTaking ownershipResponding with urgencyCollaboratingTeam managementPACKAGE & REMUNERATION:Salary will be commensurate with experience and qualifications.
