Digital Marketing Manager page is loaded Digital Marketing Manager Apply locations Cape Town time type Full time posted on Posted Yesterday job requisition id JR-52688 Let's Write Africa's Story Together! Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.
Job Description
As Project Olympus, we're looking for an experienced Digital Marketing Manager to join our forward-thinking digital bank. With a unique blend of creativity and analytical skills, this role is critical for driving our digital marketing strategy to boost brand reach and engagement. This senior role involves steering a dedicated campaign team responsible for content creation, social media campaigns, and digital design, ensuring a cohesive and innovative approach to our marketing efforts. You will also work closely with internal teams & external partners to ensure campaigns meet performance objectives.
Reporting to the Head of Digital Marketing, you'll play a pivotal role in our growth, leveraging over 8 years of your experience to lead a campaign team towards our strategic goals. The Digital Marketing Manager and team will also work very closely with our Brand team to amplify our digital presence & ensure alignment to the overall brand strategy.KEY RESULT AREAS Guide and mentor a dynamic team focused on creating compelling content, executing engaging social media strategies, and producing visually appealing digital designs, driving synergies and innovation within the team.Execute end-to-end digital marketing campaigns that are in harmony with our overarching digital marketing strategy and brand objectives, ensuring a cohesive brand narrative across all digital touch points.Take charge of optimizing our digital footprint, and leverage our internal and external partners to drive specific results. This includes oversight of website properties, SEO, content creation, social media campaigns, and digital design.Set ambitious yet achievable goals, metrics, and benchmarks for all digital marketing activities, employing robust analytics to track performance and inform strategy adjustments.Foster close collaboration with various internal stakeholders to ensure digital marketing campaigns are well-integrated and aligned with overall business objectives, enhancing brand consistency and impact.Manage digital marketing budgets and costs effectively, ensuring maximum return on investmentContinually scan the digital marketing horizon for emerging trends and technologies, integrating innovative practices to maintain and expand our brand's digital footprint.ROLE REQUIREMENTS Bachelor's degree in Marketing, Digital Media, or a related discipline.A minimum of 8 years of proven experience in digital marketingDigital marketing certification (e.g., Google Analytics, Google Ads).Demonstrated ability to mentor and lead a team in executing content strategies, social media initiatives, and digital design projects.Functional expertise in website management, including SEO, social media marketing, content marketing, and analytics.Experience with various Martech tools or capabilities including GA4, CRM, ESP, CMS, SEO, SEM, CDP, ORMStrong analytical mindset with proficiency in utilizing digital analytics tools to drive marketing decisions.Innovative thinker with a proven track record in developing and implementing creative digital marketing strategies.Exceptional communication and project management skills, with the ability to thrive in a fast-paced and dynamic environment.An experienced digital marketer with a passion for storytelling and brand building.Previous Agency or Fintech experience an advantageA detail-orientated individual who is comfortable documenting processData-driven decision maker, adept at setting and surpassing ambitious targetsAgile and proactive problem-solver The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit. Skills Education Closing Date
02 July 2024The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question. Old Mutual Limited is pro-vaccination and encourages its workforce to be fully vaccinated against Covid-19. All prospective employees are required to disclose their vaccination status as part of the recruitment process. Please refer to the Old Mutual's Covid-19 vaccination policy for further detail. Kindly note that Old Mutual reserves the right to reinstate the requirement to vaccinate at any point if it is of the view that it is imperative to do so. The Old Mutual Story! About Us Old Mutual is a premium African financial services organisation that offers a broad spectrum of financial solutions to retail and corporate customers across key market segments in 14 countries. The lines of business include Life and Savings, Property and Casualty, Asset Management and Banking and Lending.
We are rooted in our purpose of Championing Mutually Positive Futures Every Day and believe that a great customer experience is anchored in a great employee experience.
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