Rentokil Initial (FTSE100) is one of the largest business services companies in the world, operating in 91 countries and providing services that protect people and enhance lives. Rentokil is the world's leading commercial pest control services provider, Initial is the world's leading commercial hygiene services provider and its Ambius business is the world's leading provider of plants and scenting. Due to continuous expansion, an opportunity has now arisen for some Digital Marketing Executives to join our team based in our offices in Cape Town.As a Digital Marketing Executive, you will own a number of business websites and will be responsible for improving and updating their content, structure and overall organic search performance. You will also optimise the site for priority search terms whilst driving organic visitors in order to increase customer enquiries for a given business. You will work closely with the growing digital marketing team as well as the wider Marketing team. Researching keywords and developing keyword strategy, you will continually review how your website is performing and make sure we have the best content in the right format. In this dynamic role, you will be tasked with defining target pages for each priority keyword or phrase. You will also update the company's website with appropriate keywords to ensure we have great content that reads naturally and performs well with search engines, as well as updating the site meta data.PRINCIPAL DUTIES & RESPONSIBILITIESConducting site audits to ensure we have the right content in the right placesCreating content in a suitable format for different devices and channelsWriting great web content to support the launch of new products and servicesBuilding inbound links and growing overall site authorityLiaising with the Marketing team to research, develop and implement the social media planSKILLS and COMPETENCIESProven success in improving website enquiry generationA good understanding of the entire web development cycle and web technologies, including HTMLExperience of web development tools and content management systems, ideally RhythmyxThe ability to write content which is both creative and succinctExperience of Google Adwords and Google AnalyticsExperience of using MS OfficeQUALIFICATIONS and EXPERIENCEBachelor's degree in marketing, communications, journalism, or a related field/ equivalent qualificationAttention to detail with an interest in current internet trends and technologiesHighly organised approach and strong presentation skillsSuperb team player whilst retaining the ability to work independentlyResults-driven with excellent flexibility and communication skillsBenefitsCompany contribution to Medical Aid and Pension / Provident FundOpportunity for Growth and DevelopmentEmployment EquityRentokil Initial believes in diversity and thus offers all employees opportunities and avoids discrimination in compliance with the Employment Equity Act. Our selection process will therefore give preference to suitably qualified Employment Equity candidates in order to achieve our Employment Equity numerical targets.Do you love to provide a valued professional service throughout your community? Do you feel like you could do the job well? Apply for the role today!
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