A Health Tech Solutions Company based in Pretoria is actively seeking a Digital Marketing Coordinator who will be responsible for assisting the digital marketing team to monitor and optimize journeys to achieve set KPI targets in order to work towards the common goal of the Marketing Department to assist and support the revenue goals of the B2C division, with a specific focus to actively support management to build out CRM strategies guided by market and competitor insights and historic performance. Will also assist with general marketing administrative tasks and continually strive to optimize processes to work more seamlessly.DUTIES:B2C Marketing Coordination 30%Assist with overall digital marketing administration and assist the broader marketing team with general administrative tasks.Assist the Finance Department with all B2C Marketing payments-related requests, assist with budget recons and get approval from the relevant line manager for marketing expenses.Ensure that Marketing folders are kept up to date and that all files are saved in the relevant folders.Assist with the management of the digital marketing accounts and tools.Conduct research on and assist with implementation of marketing tasks.Collaborate with cross-functional teams and assist with retailer requirements for online marketing initiatives.Assist with digital marketing projects by creating and compiling Monday.com boards, scheduling check-ins, allocating tasks, and sending updates and reminders to team members.Customer Journey / CRM Coordination 25%Assist with the Development and coordination of an end-to-end, full funnel customer journey strategy for DTC and retail.Assist with the development of Email Marketing benchmarks and targets.Cross-functional team collaboration to ensure implementation and optimisation of the customer journeys including briefing the copy, creative and technical teams.Support the management of email drip campaigns in Mailchimp and Marketing Cloud by developing and implementing various journeys as needed.Format and build emails according to required standards, ensure high quality of emails and follow the appropriate approval process.Assist with the scheduling of promotional and ad hoc tactics across platforms.Website & SEO 25%Support with rolling any web-related updates and optimizations by creating JIRA tasks and assist with overseeing the implementation with cross-functional teams.Support the relationship with the CRO agency to approve recommended optimisations, develop strategic tests and implement suggestions.Assist with monitoring Hotjar and web analytics to identify possible opportunities for optimisations.Assist with conducting keyword research to identify targeted keywords.Coordinate the optimisation of published articles so they remain relevant.Assist with ensuring that SEO is implemented and that file names and images are correct.Assist with identifying opportunities and do outreach for backlinks.Data Tracking & Reporting 15%Utilize analytics tools to support generating insights and reports on customer behaviour and engagement.Assist with regular reporting on the performance of email campaigns and customer journeys with insights and key learnings.Analyse customer data to identify trends, preferences, and opportunities for improvement.Support in regular reporting on web analytics and SEO.Collaborate with the relevant teams to provide recommendations on customer journey and conversion rate optimisations.QMS 5%Ensure that QMS guidelines are adhered to.Ensure that all supporting documents are kept to date.Ensure that all processes are kept relevant.REQUIREMENTS:Minimum applicable experience (years):2 - 4 yearsRequired nature of experience:Business to Consumer marketingMarketing AdministrationDigital MarketingMarketing Campaigns - particularly in monitoring and optimizing campaigns (email, social media, content marketing, etc.)Skills and Knowledge (essential):Proficient in Microsoft Suite or Google SuiteMarketing research / competitor analysisCustomer Relationship Management (CRM) systemsStrong analytical skillsOptimizing lead conversionGA4 (Google Analytics 4)MailChimp or similar softwareCampaign managementWhile we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.COMMENTS:When applying for jobs, ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence.
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