Job DescriptionTo oversee, manage, and track social media marketing and creative projects encompassing various platforms, campaigns, websites, and email marketing. ResponsibilitiesSOCIAL MEDIADevelop a comprehensive Social Media/Engagement strategyEnhance social media presence through organic and paid methodsCreate, share, update, and maintain content on platforms like Facebook, Twitter, YouTube, Instagram, and LinkedInEnsure consistent messaging for clients across Africa on social mediaUtilize analytics tools to measure success and report on social media metricsConduct regular meetings with brands and marketing representativesConduct research and analysisOrganize webinars, tutorials, and information sharingLead brainstorming sessions and collaborationsManage events and special occasionsExecute social media campaigns in line with brand guidelinesPrepare digital competitor analysis and crisis communication plansREPORTING & STATISTICSProvide monthly social media stats reports for brandsEMAIL MARKETINGResearch and develop content for newslettersTEAM COLLABORATIONWork closely with the Marketing and Creative team on projects, including sourcing content for campaigns and videosLEARNING & DEVELOPMENTStay updated on marketing and social media trendsKeep abreast of industry developments and technology RequirementsQualifications and ExperienceHigh school diploma or equivalentDegree in Digital Marketing or Communications2 years of Digital Marketing experienceProficient in MS OfficeKnowledgeable about various social media platformsSkilled in managing multiple social media accountsStrong copywriting abilitiesUnderstanding of marketing principlesCompetenciesAbility to work well under pressure and meet deadlinesStrong project management skillsFamiliarity with the latest technologies and their application in marketingExcellent communication and interpersonal skillsCreative and innovative thinkingStrong planning, organizational, analytical, and decision-making skillsNegotiation and liaison skills SalaryCompetitive salary based on experience. BenefitsABOUT OUR CLIENTOur client, an African company, is committed to prioritizing their people, customers, and suppliers by delivering exceptional quality, service, and value. They aim to infuse each customer interaction with the unique essence and magic of Africa. The ultimate goal is for our client to emerge as the leading integrated tourism group in Southern Africa, with a strong international presence in sectors where they possess a sustainable competitive advantage.Key areas of international expertise encompass:Destination retailGlobal sports event managementDuty-free retail on the groundDuty-free retail in the airDestination managementHotel managementLodge managementAirport craft and curios retailActivity managementOnline corporate travel management
