High-end skincare and lifestyle brand is seeking a Digital Marketing & Content Manager with a deep understanding of social media and influencer marketing and its daily evolution, have 2+ years of integrated experience, know your way around content plans, community management, and design more than most.
What You'll be Doing:Email & WhatsAppCampaign Management: Lead and execute email and WhatsApp campaigns, including template creation, copywriting, asset coordination, QA, and scheduling.Lifecycle Programs: Support strategic customer lifecycle initiatives, including prospecting, nurturing, win-back, and loyalty campaigns.Targeting & Segmentation: Develop precise audience segments to enhance engagement and revenue performance.Calendar Oversight: Manage the email/WhatsApp marketing calendar, ensuring alignment with business goals and forecasts.Personalisation: Utilise customer data and web behaviour for personalised messaging and content.A/B Testing: Design and execute A/B tests to optimize campaign performance, including subject lines, content, CTAs, and timing.Creative Collaboration: Work with designers to refine email templates and creative assets.Frequency Management: Balance messaging frequency to minimise subscriber churn across campaigns.Quality Assurance: Ensure optimal rendering across devices and platforms through thorough testing.Performance Reporting: Deliver regular reports on campaign metrics, including engagement, conversions, and revenue impact.Trend Analysis: Stay ahead of industry trends and best practices to continuously enhance email and WhatsApp marketing strategies.Social MediaSocial Media Strategy: Develop and implement effective social media strategies to drive brand awareness and engagement.Content & Campaign Management: Oversee the social media content calendar and promotional campaigns, ensuring alignment with business goals.Influencer Campaigns: Develop and manage social media influencer campaigns and relationships.Content Partnerships: Collaborate with partners to create relevant and engaging social media content.Creative Collaboration: Work with the creative team to produce assets for social platforms.Cross-Functional Alignment: Partner with the eCommerce team to align organic social efforts with paid digital initiatives.Performance Tracking: Monitor and analyse social media performance metrics.Audience Engagement: Engage with followers across platforms and manage conversations to build community.Contest Management: Run social media contests to boost email acquisition and audience growth.Community & Influencer Relations: Build and maintain strong relationships with online communities and influencers to foster engagement and loyalty.
Content CreationBrand Expertise: Understand and embody the brand, products, and vision in all content creation.Content Collaboration: Work closely with the creative agency to produce platform-specific content for Instagram, Facebook, TikTok with potential expansion to YouTube.Content Production: Lead the creation, editing, and posting of social media content, with a strong focus on video.Video Editing Proficiency: Utilize video editing apps and software to craft high-quality content.Insight-Driven Content: Use social media insights to create visually cohesive Instagram content aligned with other marketing channels.Campaign Leadership: Lead social-first content creation for all brand campaigns, including behind-the-scenes coverage.Creative Support: Assist the creative team with content creation and social media insights.Event Coverage: Travel as needed to capture content for events like store openings and experiential activations.Content Hub: Serve as the primary resource for content creation at the company.Collaborative Planning: Work with department managers on marketing plans and materials.On-Set Capture: Attend photography shoots to create video content for social media.Trend Translation: Stay updated on social media and skincare/beauty trends, translating them into the brand's tone of voice.Requirements:2+ years in email marketing, editorial, and content creation.Proficient in Microsoft Office (Excel, PowerPoint, Word), Klaviyo and content management systems.
Skilled in image editing programs and relevant mobile apps.Strong in on-platform capture and quick editing.
Able to apply data and insights to guide content decisions.Capable of developing and executing content strategies across various social media platforms.Proven ability to manage multiple projects simultaneously with strong organizational skills.
The closing date for this position: 25th September 2024.
Only suitably qualified/shortlisted candidates will be contacted.
Should you not hear from us within 2 weeks of submission, please consider your application unsuccessful.
