Digital Marketing Co-Ordinator

Key Performance Areas:- B2C Marketing Coordination- Customer Journey / CRM Coordination- Website & SEO- Data Tracking & Reporting- QMSMinimum Education (Essential):- BCom Marketing Management or related Commerce degreeMinimum Education (Desirable):- PostgraduateMinimum Applicable Experience (Years):- 2 - 4 yearsRequired Nature of Experience:- Business to Consumer marketing- Marketing Administration- Digital Marketing- Marketing Campaigns - particularly in monitoring and optimizing campaigns (email, social media, content marketing, etc.).Skills and Knowledge (Essential):- Proficient in Microsoft Suite or Google Suite- Marketing research / competitor analysis- Customer Relationship Management (CRM) systems- Strong analytical skills- Optimizing lead conversion- GA4 (Google Analytics 4)- MailChimp or similar software- Campaign management- Customer segmentation
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