Digital Marketing Co-Ordinator

Key Performance Areas- B2C Marketing Coordination- Customer Journey / CRM Coordination - Website & SEO- Data Tracking & Reporting - QMSMinimum education (essential):- BCom Marketing Management or related Commerce degreeMinimum education (desirable):- PostgraduateMinimum applicable experience (years):- 2 - 4 yearsRequired nature of experience:- Business to Consumer marketing- Marketing Administration - Digital Marketing - Marketing Campaigns - particularly in monitoring and optimizing campaigns (email, social media, content marketing, etc.).Skills and Knowledge (essential):- Proficient in Microsoft Suite or Google Suite- Marketing research / competitor analysis- Customer Relationship Management (CRM) systems - Strong analytical skills- Optimizing lead conversion- GA4 (Google Analytics 4)- MailChimp or similar software- Campaign management- Customer segmentation