Digital Marketing Co-Ordinator
Job Description
To oversee, manage, and track social media marketing and creative projects encompassing
various platforms, campaigns, websites, and email marketing.
Responsibilities
SOCIAL MEDIA
• Develop a comprehensive Social Media/Engagement strategy
• Enhance social media presence through organic and paid methods
• Create, share, update, and maintain content on platforms like Facebook, Twitter,
YouTube, Instagram, and LinkedIn
• Ensure consistent messaging for clients across Africa on social media
• Utilize analytics tools to measure success and report on social media metrics
• Conduct regular meetings with brands and marketing representatives
• Conduct research and analysis
• Organize webinars, tutorials, and information sharing
• Lead brainstorming sessions and collaborations
• Manage events and special occasions
• Execute social media campaigns in line with brand guidelines
• Prepare digital competitor analysis and crisis communication plans
REPORTING & STATISTICS
• Provide monthly social media stats reports for brands
EMAIL MARKETING
• Research and develop content for newsletters
TEAM COLLABORATION
• Work closely with the Marketing and Creative team on projects, including sourcing
content for campaigns and videos
LEARNING & DEVELOPMENT
• Stay updated on marketing and social media trends
• Keep abreast of industry developments and technology
Requirements
Qualifications and Experience
• High school diploma or equivalent
• Degree in Digital Marketing or Communications
• 2 years of Digital Marketing experience
• Proficient in MS Office
• Knowledgeable about various social media platforms
• Skilled in managing multiple social media accounts
• Strong copywriting abilities
• Understanding of marketing principles
Competencies
• Ability to work well under pressure and meet deadlines
• Strong project management skills
• Familiarity with the latest technologies and their application in marketing
• Excellent communication and interpersonal skills
• Creative and innovative thinking
• Strong planning, organizational, analytical, and decision-making skills
• Negotiation and liaison skills
Salary
Competitive salary based on experience.
Benefits
ABOUT OUR CLIENT
Our client, an African company, is committed to prioritizing their people, customers, and
suppliers by delivering exceptional quality, service, and value. They aim to infuse each customer
interaction with the unique essence and magic of Africa. The ultimate goal is for our client to
emerge as the leading integrated tourism group in Southern Africa, with a strong international
presence in sectors where they possess a sustainable competitive advantage.
Key areas of international expertise encompass:
• Destination retail
• Global sports event management
• Duty-free retail on the ground
• Duty-free retail in the air
• Destination management
• Hotel management
• Lodge management
• Airport craft and curios retail
• Activity management
• Online corporate travel management
