Job title : Digital Marketing Assistant
Job Location : Gauteng, Johannesburg
Deadline : December 15, 2024
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Roles and Responsibilities: Prioritizing digital as one of the key pillars of our business strategy with a consumer-minded, retail-centric and hyper digital agenda. Assist in managing Timberland's social media accounts (Facebook, Instagram, Twitter, etc.). Monitor social media platforms for brand mentions, comments, and messages. Engage with followers, respond to comments and direct messages promptly and professionally. Collaborate with the marketing team to develop social media content strategies aligned with Timberland's brand, marketing objectives and industry trends. Create and schedule engaging social media posts using relevant text, images, videos, and other multimedia assets. Monitor and analyse social media metrics and provide regular reports on performance.
Social Media Advertising: Support in the planning and execution of digital advertising campaigns that align with marketing objectives. Conduct market research to identify target audiences, demographics, and consumer behaviour. Collaborate with the marketing team to develop compelling ad copy, visuals, and calls-to-action. Monitor ad performance, optimize campaigns based on key metrics, and suggest improvements.
Event Coordination: Assist in planning and coordinating marketing events and activations, such as product launches, pop-up stores, and collaborations. Coordinate logistics, including supplier selection, vendor coordination, and on-site setup. Support event promotion through social media, email marketing, and other channels. Assist in post-event evaluation, including gathering feedback and measuring the success of marketing events. Collaboration and Communication: Collaborate closely with the marketing team, and other departments to ensure consistent brand messaging and alignment of marketing efforts. Assist in managing affiliated relationships with external agencies, influencers, vendors, and partners. Communicate marketing initiatives, updates, and timelines to internal stakeholders. Support cross-functional projects and initiatives as needed. Administrative Support: Provide general administrative support to the marketing department. Help maintain marketing databases and contact lists. Assist in preparing marketing reports, presentations, and other documents
Requirements Qualifications and Preferable Experience Required: Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 1-2 years of experience in marketing, social media management, or a related role. Experience in the retail or fashion industry is a plus. Proficiency in social media platforms (Facebook, Instagram, Twitter) and social media management tools (e.g., Hootsuite, Buffer). Basic knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads). Familiarity with event planning and coordination. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic graphic design tools (e.g., Canva). Strong writing and editing skills, with the ability to create engaging and compelling content. Ability to develop creative social media strategies and campaigns. Analytical Skills Ability to analyze social media metrics and digital advertising performance data. Strong research skills to identify target audiences and market trends. Excellent communication and interpersonal skills.
Media / Advertising / Branding jobs