KPI & OKR Management: Elish monitor and report on Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) for digital marketing initiatives and overall team performance.
Continuously optimize strategies to align with revenue targets and engagement goals.
Ecommerce Management: Lead the strategic direction and management of ecommerce platforms to drive online sales growth and improve the user experience.
Ensure seamless integration of ecommerce processes with other business functions.
Quality Control/Approval Process: Oversee the review and approval of all digital marketing ets ensuring they meet quality standards and maintain brand consistency across all digital platforms.
Implement processes for efficient and timely et approvals.
Reporting & ysis: Generate and present comprehensive performance reports including web ytics social media metrics and Return on Investment (ROI).
Use datadriven insights to refine and enhance marketing strategies and tactics.
Staff Management: Lead mentor and develop the digital marketing team by providing regular feedback conducting performance reviews and encouraging professional development.
Foster a collaborative and highperforming team culture.
SEO Support: Work closely with the SEO specialist to improve organic search rankings and optimize website content for search engines.
Develop strategies to increase organic traffic and enhance the website s overall performance.
Community Management: Support the Community Manager in managing online interactions handling crisis situations and safeguarding the brands online reputation.
Build and maintain strong positive relationships with the brand s digital community.
Digital Lead Generation: Develop and implement effective lead generation strategies through digital channels.
Optimize campaigns for lead conversions and nurture potential customers through the sales funnel.
Requirements Bachelor s degree in Marketing Communications or a related field or demonstrated experience in digital marketing management.
Strong leadership and project management ss with the ability to manage and mentor a digital marketing team.
Expertise in managing digital marketing campaigns across multiple channels (SEO SEM social media email ecommerce).
Proven ability to set and manage KPIs and OKRs to drive business performance.
Strong understanding of ecommerce platforms and strategies for optimizing user experience and conversions.
Knowledge of SEO best practices and experience using tools like Google ytics Ubersuggest and Meta Ads Manager.
Excellent communication ss with the ability to present insights and recommendations to senior management and stakeholders.
Highly organized with excellent time management ss and the ability to handle multiple projects simultaneously.
Proven work experience as a sales manager Hands on experience with CRM software and MS Office (MS Excel in particular) Understanding of sales performance metrics A team player with high level of dedication Ability to work under strict deadlines Matric certificate Certification in Marketing, Sales or a relevant field is a plus
