The Digital Content Copywriter will be a creative and strategic thinker responsible for delivering compelling copy and content across various platforms. This role requires a blend of creativity, attention to detail, and project management skills. The ideal candidate will have a passion for storytelling and a drive to create engaging content that resonates with our audience.
Key Responsibilities
Craft high-quality, engaging copy for brand campaigns, social media, video, UX interfaces, marketing campaigns, newsletters, brand materials, and other content as needed. Write clear and compelling copy for products & user interfaces for all target markets, ensuring a cohesive brand voice across all digital touchpoints. Create compelling and clever copy for brand campaigns including slogans, call to actions & taglines. Write and structure copy that moves digital users - visitors and customers - toward accomplishing a goal in an intuitive way. Conceptualise & create effective hooks to drive engaging content across various platforms (e.g., Facebook, Instagram, TikTok, LinkedIn) to increase brand awareness and drive user engagement. Assist in developing creative concepts for marketing campaigns that align with brand strategy. Assist in conceptualising and managing a brand & content calendar for all social media platforms, ensuring consistent and relevant content that drives engagement and brand awareness. Research & present key digital & social media insights and trends using data, including keyword research tools, to inform the content concepts. Present creative concepts to key stakeholders. Assist in the creation of written briefs for podcasts and shows/interviews, ensuring content is on-brand and meets strategic objectives. Interpret copywriting briefs to understand project requirements. Edit and proofread copy to ensure standards are met. Work closely with the marketing team and other departments to ensure a unified brand voice and message across all channels. Drive brand consistency across all communications Keep abreast of digital and advertising trends in accordance with industry best practices.Skills Required
Creativity: Ability to generate fresh, engaging, and innovative ideas for content and campaigns. Copywriting Expertise: Strong writing, editing, and proofreading skills with the ability to produce clear, persuasive, and original copy. Social Media Savvy: Experienced with social media platforms and best practices, including managing content calendars and social campaigns. Project Management: Organised and detail-oriented with the ability to manage multiple projects simultaneously and meet deadlines. Communication Skills: Excellent verbal and written communication skills, with the ability to collaborate effectively with team members and stakeholders. Analytical Skills: Ability to analyse and measure the effectiveness of content and campaigns, using insights to drive improvements.Qualifications
Bachelor's degree in Marketing, Communications, Journalism, or a related field. 3-5 years of experience in content creation, copywriting, or a similar role within the marketing/advertising industry. A strong portfolio of work demonstrating a range of content and copywriting skills. Experience with content management systems, SEO principles, and digital marketing tools is preferred.#J-18808-Ljbffr
