Role Description:As a Digital Copywriter, you will be responsible for creating engaging and impactful marketing copy,writing and editing content, conducting web content writing, and contributing to digital marketing initiatives.
Your day-to-day tasks may include crafting persuasive advertisements,developing compelling brand narratives, and optimizing content for various marketing channels.Responsibilities:Develop high-quality, SEO-optimized content for e-commerce websites, including product descriptions, category pages, landing pages, and blog postsTo drive traffic and conversions, create engaging and persuasive copy for digital marketing campaigns, including email newsletters, social media ads, and PPC campaignsCollaborate with cross-functional teams, including designers, marketers, and developers, to ensure brand consistency and alignment with marketing objectivesConduct thorough research on industry trends, consumer behaviour, and competitive landscape to inform content strategy and messagingTailor content to target audience demographics, preferences, and pain points, utilizing data-driven insights to optimize performanceProofread and edit content to ensure accuracy, clarity, and adherence to brand voice and style guidelinesStay up-to-date with the latest trends and best practices in e-commerce marketing and copywriting, continuously refining skills and techniquesQualifications:Bachelor's degree in Marketing, Communications, English, or related fieldProven experience (3+ years) as a marketing copywriter within a digital marketing agency, focusing on e-commerce marketing in all channelsExceptional writing skills with a keen eye for detail and a mastery of grammar, punctuation, and syntaxStrong understanding of SEO principles and best practices for content optimizationProficiency in crafting persuasive copy that drives action and conversion across various digital channelsAbility to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlinesCreative thinker with a passion for storytelling and a knack for understanding consumer behaviourExperience with e-commerce platforms (e.g., Shopify, Salesforce) and familiarity with product listing optimizationWhy Join Us:Opportunity to work on exciting projects that impact users' lives meaningfullyA collaborative and inclusive work environment that values creativity, diversity, and innovationCompetitive salary and professional growth and development opportunitiesThank you for applying with RareCruit!Follow us on social media for the latest jobs, trends and market insight:Website: