Job title : Digital Campaign & Lead Strategist Job Location : Gauteng, Johannesburg Deadline : January 05, 2025 Quick Recommended Links Jobs by Location Job by industries Key Responsibilities: Lead Generation & Digital Campaign Management: Develop and execute multi-channel campaigns across digital platforms (Facebook, Google Ads, TikTok, Instagram, etc.)
to drive lead generation and sales for health and pet insurance products.
Implement A/B testing strategies to enhance campaign performance and conversion rates.
Monitor and optimize campaigns and programs to ensure cost-effective lead generation.
Stay informed about the company's products, services, and brand to ensure accurate representation across marketing channels.
Collaborate on content development to target audiences at various stages of the customer lifecycle.
Identify new market opportunities and advertising tactics to support business growth.
Secure buy-in and budget approval from senior leadership and stakeholders.
Manage monthly digital campaign spending, ensuring efficient budget allocation.
Ensure a lead mix with over 60% quality leads across digital platforms to meet daily and monthly targets aligned with the budget.
Regularly analyse landing pages, website performance, and customer journeys to improve user experience (UX) and lead conversion.
Continuously monitor digital platforms to manage budgets, maximize lead generation, and improve lead quality.
Keep up with emerging technologies and platforms to enhance marketing strategies, improve ROI, and build brand awareness.
Update and manage monthly lead spend within the allocated budget.
Digital Marketing Experience is a critical requirement for this application.
Strategic digital strategy knowledge and presentations of successful campaigns will be advantageous.
Ability to build bio-Journeys and Facebook marketing funnels.
Analysis & Reporting: Provide weekly reports on lead conversions and adjust campaigns for optimal performance.
Report on the effectiveness of above-the-line campaigns, providing insights into areas of improvement.
Track, analyse, and report the impact of all digital marketing activities.
Deliver weekly and monthly reports on key metrics such as lead generation, budget performance, and digital campaign success.
Project Support & Event Management: Execute digital campaigns, ensuring seamless communication and project management.
Manage advertising efforts for events like the Muddy Puppy Event.
Assist the General Manager in executing new projects and business acquisitions.
Identify opportunities for marketing promotions and business growth.
Collaborate with internal teams (graphic design, copywriting, UX, and web development) to create engaging promotional materials.
Manage the production and distribution of marketing material, ensuring adherence to project timelines and priorities.
Marketing and Brand Activities: Ensure that all marketing materials align with company brand guidelines and corporate identity (CI), maintaining accuracy and availability across platforms.
Collaborate with internal departments to support initiatives requiring marketing and design resources.
Uphold the integrity and values of the brand in all marketing activities, ensuring alignment with strategic objectives.
Review and test product and plan information after any changes to ensure accuracy.
Manage internal communications calendars and maintain consistency across communications.
Perform any additional tasks as required by the company or executive management.
Managing and running programs for brand ambassador and referral campaigns for the various product offerings.
Team Leadership and Development: Provide leadership, vision, and direction to team members, fostering a collaborative and performance-oriented environment.
Lead by example and motivate team members in line with core company values.
Take responsibility for direct reports' performance, ensuring they meet quality standards and objectives.
Support team members' professional development through training, coaching, and mentoring.
Foster a culture of continuous learning and innovation within the team.
Cross-Functional Collaboration: Promote a culture of respect and understanding across departments.
Encourage and facilitate collaboration between teams to overcome barriers and foster information sharing.
Engage with internal and external stakeholders to develop joint solutions that drive marketing and business success.
Requirements Key Requirements of the Role: Education: Bachelor's degree in marketing, Digital Marketing, or a related field; postgraduate qualifications are preferred.
Certifications in design and digital marketing are advantageous.
Healthcare management or insurance-related certifications are a plus.
Experience: Minimum of 5 years' experience in digital campaign management and lead generation, ideally within insurance or a related field.
Experience in digital design, lead generation, and campaign management, particularly in marketing insurance products.
Proven ability to lead and inspire a dynamic team.
Strong organizational skills, with the ability to prioritize tasks and manage multiple projects in a fast-paced environment.
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