Smart and well respected by both direct clients and internal teams, the Customer Experience Strategist leads day-to-day and longer term thinking on key accounts. They have a deep understanding of customer experience strategy across all digital environments, experiences and loyalty journeys. They own the customer and user journey across the full marketing spectrum on behalf of clients, using research and data insights to drive marketing effectiveness. Who we're looking for: An understanding of CX tools and analytics platforms. An intimate understanding of our clients' business and brand strategy. Up to date with technology innovation and emerging platforms. Understanding of CRM, email marketing and marketing automation platforms Experience in customer engagement strategies that take content into account What you'll be doing: Produce high quality strategies that deliver customer engagement that amplifies brand value and business growth for our clients. Define, explore and track interactions between a customer and the brand throughout the customer lifecycle. Optimize interactions using customer data and, as a result, foster loyalty for brands. Be the first point of call for clients and internal teams on day-to-day questions about customer experience, interaction journeys and customer loyalty. Be part of high performance and positive team environment and champion experience innovation by building commitment and support for innovative lead ideas. Support the Content Strategy Leadership. Deliver thought leadership in the area of CX and CRM planning. Turn complex customer information into compelling mapped journeys. Generate best-practice journey maps, user flows and interaction models. Plan and develop loyalty/entrenchment/adoption journeys across all touchpoints including email, social and web. Add value to the design, rapid innovation and prototyping of concepts for clients. Review the standard of CX design work, to ensure that only work meeting the highest levels of quality is presented to clients. Ability to sensitively provide feedback to give clear direction, provide additional stimulus and thought starters to creative teams. Work to keep the creative/design team motivated and excited about the work. Have a detailed understanding of marketing effectiveness and best-practice measurement and benchmarking. Analyze data sources to improve brand journeys and loyalty programs. Play the lead role in ensuring our clients optimize their use of digital CX channels to grow their businesses and brands. Create and give presentations which are logical, coherent, concise and jargon-free, supported by robust insights and data. Exhibit verbal communication skills; persuasively getting your point across in a clear, concise and ego-free manner. Lead and build great working relationships with clients. Think proactively about things that can help strengthen the relationship above and beyond the day to day. Foster great working relationships with all internal departments. Encourage and lead collaboration particularly with Creative, Design, Content and Account teams.
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