Knowledge and Experience RequirementsLevel of EducationEssential:Grade 12 (Standard 10) with university entrance (NQF4)A relevant 3-year business related degree in Marketing Management or Customer Relationship MarketingDesirable:Bachelors Degree in Marketing ManagementBachelors Degree in Customer Value Management or equivalentIMM Direct Marketing Diploma or equivalent.ExperienceEssential:A minimum of three to five years experience in a direct response marketing role, preferably in the financial services market, with proven success in the development and execution of direct response marketing campaigns across multiple channels.A minimum of three to five years experience in a Customer Value Management role and the execution of customer marketing campaigns and programmes.Experience in or working with a creative agency or direct marketing agency.SkillsExcellent interpersonal, communication (both verbal and written) and presentation skills.Strong analytical skills and business acumen.Must have worked with data before especially in a marketing role.Demonstrated track record of success in the development and end-to-end execution of marketing campaignsMust have excellent skills in MS Word, MS Excel (advance) and MS PowerPoint.Digital design experience.
HTML understanding essential.Proven expertise in digital marketing practices.Proven expertise in Customer Relationship Marketing.Ability to transform data and metrics into value-added reports that measure campaign effectiveness.
High attention to detail.Strong organisational skills.Good planning, decision-making and problem-solving abilities.An ability to handle multiple tasks in a fast-paced and deadline driven environment.Proactive, strong, quick and detail-oriented execution skills.Highly energetic, confident, optimistic and creative. ExperienceWell experienced in the development of creative and effective direct response marketing campaigns with a great understanding of production management and customer value management.Experience in implementing and managing customer journeys relating to all digital communication email, WhatsApp, InApp, SMS, Web and social.Experience in working with data, campaign reporting and translating campaign results.Experience with an agency environment.Creativity is one of the most important skills for a Customer Value Management specialist as theyre responsible for developing new and innovative ways for brands to connect with customers and drive value for the customer and the organisation.
Proven track record of a campaign which theyve managed from ideation to execution is essential.
