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Customer Marketing Activation Manager

Customer Marketing Activation Manager
Company:

Essity Ab


Details of the offer

About the RoleEssity is looking for a Customer Marketing Activation Manager with a strong B2B background. The successful candidate will be responsible for developing and implementing local customer marketing plans in line with the regional marketing strategy for the Professional Hygiene Business, covering TORK. This role is based in Johannesburg, South Africa, and reports to the Customer Marketing Manager based in Dubai. The scope of the role will cover customer marketing activations for South Africa and Sub-Sahara Africa.
What You Will DoDevelop and lead the implementation of local marketing plans as part of joint business plans for selected strategic customers/distributors.Oversee the allocated customer marketing budget relating to Tork activities.Establish and maintain marketing and merchandising relationships with strategic customers/distributors.Monitor the overall product portfolio mix and recommend changes and improvements together with Key Account Manager or sales lead.Create and execute customer marketing campaigns (offline and online) and programs that drive customer engagement, advocacy, and sales development.Secure the development of customized co-branded sales support materials, customer catalogues, brochures, advertisements, as well as digital sales tools.In conjunction with the sales lead, ensure a robust return on marketing investment (ROMI) model, including setting KPIs, evaluation, and follow-up with corrective actions.Responsible for reporting and analysis to provide customer insights to identify opportunities and threats.Who You AreMust have a tertiary degree in Marketing, Business Administration, or a related field.Minimum 3 years B2B experience with executing customer marketing plans; B2C experience may be considered.Must have working experience within a Global Matrix organization, preferably working with or understanding a distributor model.Must be proficient with Microsoft Office package, especially Excel and CRM Software.Experience in digital marketing will be an advantage.Must have strong project management and presentation skills, displaying the use of analytics to prepare sales pitches and inform campaign strategy.Must be able to work independently and be a team player.Must be fluent in English and an excellent communicator (written, verbal, and listening) able to engage in a professional manner with internal and external stakeholders at all levels.What We Can Offer YouAt Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards
LocationJohannesburg, South Africa


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Job Function:

Requirements

Customer Marketing Activation Manager
Company:

Essity Ab


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