Customer Journey Specialist

Customer Journey SpecialistOur client is looking for a Customer Journey Specialist who will develop and coordinate full funnel customer journey strategies and manage the implementation thereof on the relevant platforms. Monitor and optimize journeys to achieve set KPI targets.Actively support management to build out CRM strategies guided by market and competitor insights and historic performance. Assist with general marketing administrative tasks and continually strive to optimize processes to work more seamlessly.Duties & ResponsibilitiesChecking ThingsDocumenting FactsProducing OutputManaging TasksTaking ActionInterpreting DataDeveloping ExpertiseChallenging IdeasGenerating IdeasInviting FeedbackAdopting Practical ApproachesUpholding StandardsPursuing GoalsShowing ComposureExamining InformationTeam WorkingFollowing ProceduresThinking PositivelyDesired Experience & QualificationMinimum education (essential):Diploma (Communications / Marketing)Minimum education (desirable):Degree (Communications / Marketing)Minimum applicable experience (years):5 yearsRequired nature of experience:Business to Consumer marketing.Experience in international markets.Experience with customer journey strategy development, reporting, and implementation with a focus on emails.Skills and Knowledge (essential):Customer journey strategy developmentCustomer journey implementation, testing, and reporting.Data analysisCustomer journey insight generation and optimizationsGA4 (Google Analytics 4)Marketing Cloud (Salesforce marketing tool)MailChimpCompetitor analysisProficient in Google SuitePackage & RemunerationHR Services, Recruitment & Selection
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