A dynamic opportunity is available for a Customer Journey Optimization Specialist in Cape Town, focused on optimizing and managing conversion rates for marketing campaigns. This role involves conducting in-depth analysis and testing to identify the most effective strategies aimed at improving acquisition conversions. The ideal candidate will be deeply passionate about digital marketing, with a solid understanding of key concepts such as A/B testing and web analytics.A successful Customer Journey Optimization Specialist should showcase a proven track record of driving conversion improvements across various industries and possess a portfolio of successful campaigns.Your key job responsibilities as the Customer Journey Optimization Specialist in Cape Town will include:Develop marketing strategies aimed at increasing sales conversions.Utilize digital marketing tools and platforms to manage multiple accounts.Provide feedback to the marketing team on sales funnels and conversion performance.Assist in creating and managing effective marketing campaigns.Actively participate in strategic marketing and digital profiling sessions.Train marketing team members on conversion optimization techniques.Monitor key performance metrics and ensure conversion rates are optimized.Conduct performance tests, including A/B testing, bottleneck analysis, and usability testing.Report on key performance indicators and explain conversion results to management.Ensure all marketing content adheres to conversion optimization best practices.Requirements for this Customer Journey Optimization Specialist job in Cape Town:Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication.Minimum of 3 years' experience in a marketing conversion or digital marketing role.Proficiency in using tools like Google Analytics or HubSpot for conversion tracking.Experience with Content Management Systems (CMSs) like WordPress.Strong customer-centric and goal-driven mindset.Comprehensive knowledge of conversion enhancement practices, including copywriting, UX, and web analytics.Technical expertise in digital marketing.Excellent critical thinking, attention to detail, and communication skills.Are you ready to take your digital marketing skills to the next level? Join our client in Cape Town as a Customer Journey Optimization Specialist and play a pivotal role in driving marketing success! If you're passionate about optimizing conversion rates and have a track record of impressive results, we want to hear from you! Don't miss this chance to make a real impact—apply today on ****** and let's transform the future of marketing together!
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