Responsibilities Design and implement a customer segmentation strategy by including but not limited to demographics, LSM, and purchase categoryConduct data mining on the existing customer database to identify missing information and ensure maintenance of the database to enable continued customer segmentationProvide in-depth analysis of data and provide insights into customer behavior, preferences, trends, needs, and concerns to uncover opportunities to grow our customer databaseUtilize data to understand and enhance the overall customer experience to drive broader business decisionsBuild and maintain effective customer relationships through personalized messaging tailored to customer segmentation, trends, and preferencesUtilize data obtained from market research and customer loyalty database to develop targeted communication to specific audiences and campaignsProactively engage with customers by means of loyalty surveys to design and execute targeted campaigns aimed at boosting loyalty and driving repeat purchasesProvide data that enables effective face-to-face communication with customers in storesUtilize the in-depth analysis to highlight opportunities for optimizing marketing campaigns and product developmentAnalyze market research reports and overlay with internal data to reveal insights into product categoriesProvide strategic advice on promotional activities to maximize customer engagement and capitalize on emerging trendsOptimize data analysis and effectively influence the omnichannel customer journeyPresent campaign assessment analysis reports and recommendations to the Marketing Manager and ensure that campaigns are aligned with the overall marketing and business strategyAlign with the Marketing Manager on all campaigns and messaging to customers to ensure a seamless approach across all platformsImplement and track loyalty and promotional marketing campaigns with a view to increasing lifetime customer valueCollaborate with key stakeholders to deliver customer insights and analyticsEnsure a cohesive and aligned approach between the requirements of the Business Intelligence department and the Marketing departmentCollaborate with the Business Intelligence department to identify opportunities to improve the usage of the systemTroubleshoot user or software errors that inhibit the efficiency of the interaction between customers, employees, and the systemComply with all data storage, data access and analysis requirementsEstablish workflows and standards for entering data into systemsPerform the required research to remain up to date with competitor activity, trends, and effective methods of customer communicationProvide subject matter expert input to training material and upskill employees on the functionality and utilization of the systemWork closely with the Service Desk to respond to, resolve or escalate customer complaints quickly and efficientlyEnsure compliance with all relevant legislation, including PoPI and CPASupport the data warehousing and data security requirements of the Business Intelligence departmentRequirements A bachelor's degree or equivalent in Marketing, Information Systems, Business Intelligence, Economics, Finance, or any other related field is requiredProficient in programs like PowerBi, Microsoft Dynamics, Click Dimensions or equivalentValid Driver's licenseA minimum of 3 years' experience in the FMCG industry is a requirementA minimum of 3 years' experience in the beauty and fashion industry is a distinct advantageProven track record in a similar role, showcasing successful application of research, customer segmentation, profiling, and trend analysisA minimum of 2 years' experience performing data analysis within a marketing and or sales environment is a requirement
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