Red Bull's Culture Marketing program is a successful pillar of our global marketing mix with a strong focus on Music and Dance.
The Culture Marketing Specialist within the Culture Marketing department will grow and manage the culture marketing activity, primarily in the field of music.
You will guide the development and execution of innovative marketing projects with the purpose of reaching consumers in South Africa with the Red Bull brand and growing the consumption of Red Bull Energy Drink in moments when people need energy.
Through events, artists, and opinion leaders, you will build local and national brand affinity while paying into Red Bull's global and local strategies.
The Culture Marketing Specialist is an excellent project manager, an expert at converting creative ideas into realistic timelines with actionable tasks that deliver tangible results.
Secondly, he/she is creative with diverse tastes and a solid understanding of the South African music and dance landscape plus encompasses a network of 1:1 music industry and artist relationships and can work in a matrix structure with several stakeholders.The Culture Marketing Specialist will work cross-departmentally with, Red Bull Media Network, Partnerships, Field Marketing, Brand Marketing, and Sales to ensure impactful, high-quality, and consistent strategic executions for the brand, our culture program, and the talent we supportRESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:Bring to life and constantly refine the Culture Marketing Strategy in line with company and brand direction to deliver overall business goalsEnsure effective cross-functional collaboration with other departments including Red Bull Media Network, Brand, Field, Legal, and On-PremiseFull project management of activity in music from first ideation and development, through planning and delivery to final execution and assessment.Oversee all elements of music event production including the delivery of key Red Bull titled events.Working with the Head of Culture Marketing and Global Culture team to implement and build our music and culture marketing activity in South Africa.Working with the Red Bull Media Network to ensure we grow reach, brand preference, and product consideration by delivering activity that can be seen by millions of people and is attributed to Red BullGrow and maintain relationships with talent, venues, agencies and organizations and managements that we can work withMaintain and grow contact between Red Bull and the South African music industry, including labels, management, publishing and promotersIdentifying relevant, current, and future talent to collaborate with Red Bull.Main contact between National Music Events and Culture MarketingCommunicate the Red Bull brand and product value to artistsIntroduce artists to Red Bull's Culture initiativesDeliver Music and business-relevant insightsDefine Key Performance Indicators for projects and activities aligned to our South Africa marketing strategy to ensure we deliver a return on the investment we make in this areaDeliver unique event concepts developed directly with artists for Red Bull EventsManage the outreach, negotiation, contracting, and advancing talent bookings for events and content productionConsistently innovating with ideas and exploring other relevant areas where energy needs and culture combine.Work with the international and local artist Marketing team and third-party curation partners to bring the best Red Bull Events to consumersKeep a holistic view of all Red Bull music and dance activities, ensuring balance and quality for well-curated events and prioritizing the brand's business objectivesAlign and manage project budgetsEnsure effective workflows and project managementPrevious experience working in a music or culture marketing role, with a focus on project management, event production, and talent managementExperience in developing and implementing marketing activity to make an impact on brand awareness, brand preference and product purchase/consumption.Excellent relationship building skillsTeam player, creative, excellent communicator, open-minded, ingenious, innovative and self-motivated with a can-do attitude and focused on delivering resultsExcellent understanding of the industry – from core to broader/mainstream audiencesStrategic thinker who uses initiative and takes ownership of projects.Proven Project Manager, able to multi-task and prioritize tasks across multiple projectsExcellent verbal and written communication skills including project presentations and recapsAn understanding of brands & how they operate within musicA passion for live events, marketing, and mediaA strong understanding of the promoter networkA strong understanding of the South Africa Music LandscapeUnderstanding of the music businessExperience in commercial negotiations and contractsFluency in English (written and spoken), additional language skills an advantage…and you don't take yourself too seriously?
;-)Travel 30-40%Culture SpecialistRed BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink.
This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:MeaningFind your meaning and use your strengths to achieve it!The bigger reason why you work.
To contribute and add value to something or someone.Freedom & ResponsibilityTake real responsibility for yourself and your work.To have the freedom to work on something the way you want to.MasteryLove life, love work, love to challenge yourself!Turn your talents into strengths to become excellent at what you do.