Job Purpose: Developing an integrated and targeted communications strategy for CRM, to grow loyalty base, drive sales through tactical CRM initiatives and enhance the customer life-cycle.Provide communications support across various internal departments, be responsible for corporate communications targeted at various customers (i.e Trade, direct customers, groups etc) and enhance the customer journey from a communications perspective.Provide full support to the Marketing Manager on any ad-hoc projects delegated by Marketing Manager.Job Responsibilities:Design, execute and monitor direct marketing promotions, campaigns and interventions.Monitor data quality, segmenting, marketing activities and assessment.Communicate with corporate CRM regarding activities, planning, updating and co-ordinating.Maintain Loyalty Club by executing acquisition strategies to grow base, remarketing strategies to activate base and implement an Always On maintenance strategy.Attend to club requests, complaints and queries and monitor resolution within agreed timelines.Plan and implement CRM campaigns and communication initiatives.Track performance of CRM campaigns and draw up performance reports.Draft all relevant corporate and guest communication.Implement communications process to keep track of all communication.Flexibility to work in line with operational requirements.Always present a professional and favourable image.Job Requirements:Marketing Qualification, 6-8 years plus Marketing experience (CRM as a specialization).Skills & Competencies:Languages: Fluent in English EssentialSound knowledge of Loyalty ProgrammesPrinciples of Direct MarketingDatabase management and miningTechnical Skills: SAS or any CRM Campaign Dissemination Tool, Contact Lab, Touchbase ProStrong Excel Skills & Data Mining & Analysis in order to execute accurate reporting on database.MarketoComputer literacy including MS Word, PowerPoint and Excel, Outlook.Ability to communicate and liaise with internal and external customers.Good interpersonal skillsAbility to work under pressureExcellent writing skillsCustomer-focusedAttention to detailHigh work standardsTime managementPunctualAbility to work independently and as a member of a team and to make decisions in accordance with established policies, standards and objectives.Strong organisational skills, including the ability to handle multiple assignments and tasks while meeting deadlines.Flexibility to work in line with operational requirements.Minimal Design skills
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