takealot.com, a leading South African online retailer, is looking for a highly talented CRM Manager to join our team in Cape Town. In this role, you will be responsible for the design and execution of Takealot's customer lifecycle strategy & Takealot's subscription service. We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great. Your responsibilities will include: Developing and executing CRM strategies specifically focused on lifecycle campaigns for Takealot, as well as Takealot's subscription service. Designing and executing lifecycle journeys and campaigns aimed at increasing customer acquisition, retention, and lifetime value as well as preventing churn and increasing cross-sell and up-sell opportunities. Crafting lifecycle journeys and campaigns aimed at increasing personalisation. Owning the CRM initiatives for Takealot's subscription service, including managing subscriber acquisition, retention, and churn reduction strategies. Leading and managing a direct report, the CRM Executive (Lifecycle & Subscription Service), providing guidance, support, and mentorship. Collaborating with cross-functional teams to align lifecycle campaigns and subscription service initiatives with overall business objectives. Designing and sending out surveys to customers to capture relevant information about customer preferences and satisfaction levels. Collaborating with the CRM & Senior Insights Analyst to develop targeted customer segments for CRM lifecycle and subscription service campaigns. Working with the Design and Brand teams to ensure content and design for the relevant CRM lifecycle and subscription service campaigns are on brand. Utilizing Takealot's CRM tools and platforms to craft and implement automated CRM lifecycle and subscription service campaigns. Ensuring that all communication is correct and sent on time. Managing and updating the CRM lifecycle and subscription service campaign calendar. Monitoring and reporting on key CRM metrics related to CRM campaigns. Developing and testing strategies and using insights to develop more effective communication methods with customers. Researching new ways of communicating with customers for CRM lifecycle campaigns. Ensuring that all CRM touchpoints contribute to a consistent and positive brand image. Staying up-to-date with industry trends and best practices in CRM and digital marketing. Ensuring that all marketing data and systems are POPIA compliant. Attributes required: An appreciation and passion for memorable customer engagement. A solid understanding of CRM across various touchpoints. Outstanding numeric and analytical skills. A solutions-oriented, can-do attitude and high energy. Highly organized and efficient, whilst being flexible and versatile. Passionate about improving processes to create efficiencies. An enthusiasm for, and an understanding of e-commerce. Exceptional English writing skills. Tech-savvy with a passion for using technology to solve problems. The appetite for being involved in a startup environment. Meticulous attention to detail. Confident, with very strong interpersonal and communication skills. The ability to present ideas and data to senior management. Qualifications and Experience: A Bachelor's or Advanced Diploma in a relevant field such as Marketing or Business. 5+ years experience in CRM or a similar role. Experience in e-commerce or digital marketing. Experience working with Braze or other CRM Marketing platforms. Braze certification is advantageous. Experience in campaign reporting and analysis. Experience using liquid or other template languages (advantageous). Experience building triggered/lifecycle campaigns. Experience creating personalized marketing campaigns. Experience working with data to inform strategies and plans. Experience working with Excel, Google Sheets, SQL, GBQ, and Looker. Experience in marketing and communication. The Environment: takealot.com employees are entrepreneurial and dynamic, smart, customer-centric, and fun. We have fun, work hard, take ownership, and are always open to direct feedback/new ideas. We are short on ego and high on output. We are doers and not only thinkers; it's all in the execution. We love what we do and what we are creating. We seek to employ an Extra Ordinary Mind who: is respectful but forthright. is an expert at doing, who can not only design but also execute. is analytical, able to use data to make decisions. is competitive, self-directed and strives to be the BEST. is passionate about the potential of e-commerce and delivering a world-class customer experience. is entrepreneurial, thrives under change and always looks for solutions. is business SMART, able to think about problems from a business perspective. is curious and challenges the status quo. is innovative and enjoys iteration. is collaborative. will be at the cutting edge of developing new concepts for takealot.com. thinks like an owner of the business. is SMART, has INTEGRITY and is HARD WORKING. If you meet the above you are an Extraordinary Mind so come and join us! Takealot is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.
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