Crm (Customer Relationship Management) Specialist (Hospitality / Travel / Tourism - Loyalty Programmes)

A Global travel / tourism / hospitality client is seeking an experienced CRM Specialist for their Marketing department in Johannesburg.
Qualifications and experience: Marketing diploma / Bachelors' degree No less than 6 years' marketing experience - CRM as a specialisation  Fluent in English Sound knowledge of loyalty programmes  System proficiency: SAS or any CRM campaign dissemination tool, Contact Lab, Touchbase Pro, Advanced Excel (Data mining and analysis), Marketo  Key skills: Interpersonal  Stakeholder management  Writing Data mining Analytical Database management  Time management  Attention to detail  Deadline driven / results driven  Able to work under pressure  Strategic  Resilient Adaptable  Organised Team player  Key performance areas:  Grow the loyalty base: Develop and implement communications strategy for CRM  Responsible for the customer life-cycle: Attending to all client queries  Support the Marketing Manager with ad-hoc projects  Monitor data quality, marketing activities, segmenting Draft, execute and monitor direct marketing campaigns, promotions and interventions Draft and implement acquisitions, remarketing and maintenance strategy  Draft performance reports