Crm (Customer Relationship Management) Specialist (Hospitality / Travel / Tourism - Loyalty Programmes)

A Global travel / tourism / hospitality client is seeking an experienced CRM Specialist for their Marketing department in Johannesburg. Qualifications and experience:Marketing diploma / Bachelors' degreeNo less than 6 years' marketing experience - CRM as a specialisation Fluent in EnglishSound knowledge of loyalty programmes System proficiency: SAS or any CRM campaign dissemination tool, Contact Lab, Touchbase Pro, Advanced Excel (Data mining and analysis), Marketo Key skills:Interpersonal Stakeholder management WritingData miningAnalyticalDatabase management Time management Attention to detail Deadline driven / results driven Able to work under pressure Strategic ResilientAdaptable OrganisedTeam player Key performance areas: Grow the loyalty base: Develop and implement communications strategy for CRM Responsible for the customer life-cycle: Attending to all client queries Support the Marketing Manager with ad-hoc projects Monitor data quality, marketing activities, segmentingDraft, execute and monitor direct marketing campaigns, promotions and interventionsDraft and implement acquisitions, remarketing and maintenance strategy Draft performance reports