Responsibilities:
Work collaboratively with stakeholders to understand their business & marketing objectives, and how those translate into direct marketing campaigns that meet customer expectations.
Engage with marketing teams to understand their marketing calendar and objectives.
Work with analysts to understand the customer and identify key opportunities and segments to communicate to for best ROI.
Interrogate the campaign plan to understand what is required from a data, technology, and design perspective to successfully execute direct marketing communications across channels.
Use Martech tools to create, build & execute direct marketing campaigns across multiple channels, according to the agreed brief and on deadline.
Select relevant customers while applying policy, business, and consent rules per channel.
Build, test and execute the communication per channel (SMS, Email, etc).
Ensure that the campaign is efficiently built to the agreed standards and that tests are designed and implemented correctly.
Perform detailed QA checks per communication per channel to ensure that any personalisation is applied accurately, links work as intended and where relevant, images pull through correctly.
Execute the campaign as per the agreed schedule and within SLA.
Conduct post campaign analysis and report back the campaign performance.
Create accurate campaign reports using standardised reporting methodology.
Interpret and aggregate report findings. Ensure that the findings are understood by marketing teams.
Work with analysts to conduct deeper analysis when needed. Understand and present the analysis back to relevant stakeholders.
Use campaign results and analysis to influence and improve future direct marketing campaign performance.
Suggest continuous platform improvements and contribute to the ongoing development, maintenance, and success of the Group's direct marketing platform.
Build, monitor, and support the implementation of future automated journeys across multiple segments and audiences to enhance customer communication across channels and touchpoints.
Qualification and Experience:
Relevant BCom/IT/IS Degree or Diploma
3-5 years of experience in a direct marketing / CRM execution team.
Experience with Martech platforms such as Salesforce, SAS, Bloomreach, etc. is advantageous.
Experience with data extraction, campaign fulfilment, business analysis, project management, and report automation highly beneficial.
Skills:
A critical thinker with strong attention to detail and problem-solving skills.
Communicate effectively, can comfortably influence, and has strong written and verbal communication skills.
Excellent time & project planning skills
Above average computer literacy for both Office 365, any CRM software & or Marketing Automation software & Everlytic/Bloomreach.
Behaviours:
Effectively considers the diverse needs of various stakeholders
Applies market and business insights in order to drive organisational objectives
Conveys information and communicates ideas in a clear, concise and impactful manner
Understands, anticipates, and meets the needs and expectations of customers
Takes accountability and ensures others are held to account on agreed upon performance targets
Interprets and simplifies complex and contradictory information when resolving organisational problems
Develops plans and prioritises initiatives that align to the organisational goals and objectives
Leverages new technology to enhance productivity, improve problem solving, and support business growth
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