Key Responsibilities:
Work collaboratively with stakeholders to understand their business & marketing objectives, and how those translate into direct marketing campaigns that meet customer expectations.
Engage with marketing teams to understand their marketing calendar and objectives.
Work with analysts to understand the customer and identify key opportunities and segments to communicate to for best ROI.
Interrogate the campaign plan to understand what is required from a data, technology, and design perspective to successfully execute direct marketing communications across channels.
Use Martech tools to create, build & execute direct marketing campaigns across multiple channels, according to the agreed brief and on deadline.
Select relevant customers while applying policy, business, and consent rules per channel.
Build, test and execute the communication per channel (SMS, Email, etc).
Ensure that the campaign is efficiently built to the agreed standards and that tests are designed and implemented correctly.
Perform detailed QA checks per communication per channel to ensure that any personalisation is applied accurately, links work as intended and where relevant, images pull through correctly.
Execute the campaign as per the agreed schedule and within SLA.
Conduct post campaign analysis and report back the campaign performance.
Create accurate campaign reports using standardised reporting methodology.
Interpret and aggregate report findings. Ensure that the findings are understood by marketing teams.
Work with analysts to conduct deeper analysis when needed. Understand and present the analysis back to relevant stakeholders.
Use campaign results and analysis to influence and improve future direct marketing campaign performance.
Suggest continuous platform improvements and contribute to the ongoing development, maintenance, and success of the Group's direct marketing platform.
Build, monitor, and support the implementation of future automated journeys across multiple segments and audiences to enhance customer communication across channels and touchpoints.
Qualifications and Experience:
Relevant BCom/IT/IS Degree or Diploma
3-5 years of experience in a direct marketing / CRM execution team.
Experience with Martech platforms such as Salesforce, SAS, Bloomreach, etc. is advantageous.
Experience with data extraction, campaign fulfilment, business analysis, project management, and report automation highly beneficial.
Skills :
Be a champion of customer-centric marketing, with a passion for leveraging data to achieve business objectives.
Data and results driven, with a knowledge of marketing automation, CRM metrics, A/B testing and ROI.
A critical thinker with strong attention to detail and problem-solving skills.
Behaviours :
Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
Drives Engagement - inspires, motivates and empowers individuals to go above and beyond for the benefit of the team and the organisation
Manages Ambiguity - adapts effectively to situations that are complex, uncertain, or lack guidelines and clear information
Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
Optimizes Work Processes - assesses and improves the efficiency, effectiveness, and quality of various work processes
Situational Adaptability - effectively adjusts their behaviour, approach, and decision-making based on the situation
Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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