Are you passionate about leveraging customer data to drive impactful marketing campaigns? Do you thrive in creating personalized experiences that resonate with audiences? If so, we have an exciting opportunity for you!
As our CRM and Direct Marketing Manager, you will play a key role in developing and implementing strategies to engage our customers directly and enhance their overall experience. With your expertise in CRM platforms and direct marketing techniques, you will lead initiatives aimed at maximizing customer retention, loyalty, and lifetime value.
Duties and Responsibilities (Includes but are not limited to):
Responsible for customer journey mapping of direct marketing campaigns across all direct channels.
Sound knowledge of customer segmentation and how to apply this to a customer growth strategy.
Assigning customer target files to deals and creative together for personalized customer experience.
Design and implement quality assurance on all work.
Manage the customer direct marketing calendar to ensure good customer engagement and avoid opt-outs.
Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar.
Responsible for the setup and reporting of customer surveys.
Report on campaign objectives laid out in the brief.
Guide business stakeholders on processes and best practices to understand customers' behavior and engagement through communication.
Define documentation and road maps for Direct business processes, A/B tests, and promotions that succeed through direct communications.
Managing trigger campaigns throughout the customer lifecycle to maximize sales.
A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective.
Ensuring campaigns comply with current best practice and legal compliance.
Identify target audience and opportunities to grow our direct marketing lists.
Key Requirements:
Degree or relevant marketing qualification.
Minimum of 4 years' experience in a CRM role.
Must have worked for an online transactional business, with a strong digital presence.
Experience working on or developing customer lifecycle programmes.
Experience with triggered communication and complex segmentation.
Experience with CRM tools and content management systems.
Advanced experience with MS Office tools and G-suite Google Docs.
Strong understanding of data management and governance.
Strong interpersonal skills and ability to work within cross-functional teams.
Extremely detail-oriented, whilst being able to see the big picture and how pieces across the organisation fit together.
Must be agile and able to change direction quickly.
If you do not receive any response after two weeks, please consider your application unsuccessful.
NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY'S DIVERSITY AND INCLUSION PLANS.
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