Job title: Creative Marketing Copywriter - Cape Town
We are a Pinelands-based e-commerce and financial services business, and we are seeking a highly skilled and dynamic professional to join our team as a Creative Marketing Copywriter.
We are looking for a skilled, creative, conceptual senior copywriter with at least 5 years of experience in conceptualising and producing engaging content for through-the-line channels including, but not limited to ATL, BTL, DM and Digital.
The candidate should have a strong background in financial writing, and extensive agency or marketing experience, specifically in creating compelling marketing copy for a range of channels including, but not limited to, Google Ads, PMax Ads, social media, WhatsApp, and website landing pages.
A keen understanding of the financial services industry is a must.
You should be adept at interpreting briefs, adhering to brand guidelines, and working both rapidly and accurately, in alignment with internal processes.
Key Responsibilities:As a key resource in the content team, you will produce compelling, impactful copy across our brands and platforms.You will conceptualise and produce content, ensuring all copy aligns with brand guidelines and industry standards.You will have an acute visual imagination and be able to conceptualise how campaigns may be represented by the design team.You will be adept at every kind of content production, from social media posts, banner copy, web content, and display ads, to Google Ads, scripts, and more.You will report to the head of content, who will provide you with project specifications and deadlines.Key attributes and competencies:A team player, above all else.Agile, flexible, and calm under pressure.Accuracy while multitasking.Strong sense of self-discipline and ethics.Organised, with good time-management skills.Education and Experience:A bachelor's degree in marketing, communications, journalism, or a related field.At least 5 years relevant experience.Proficient in MS Office 365, Google Docs, Asana or similar, Microsoft Teams, etc.Proven experience as a financial copywriter (non-negotiable).Exceptional writing, with a stand-out portfolio that demonstrates conceptual thinking and execution thereof across channels.Familiarity with SEO is an advantage.Deadline-driven, with strong project management skills.Strong administrative and organisational skills.
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