Role: Creative Group Head (Copy background)
ROLE MISSION Working in partnership with our client, the Group Head Copy will have 8+ years of copywriting experience in a digital/ad agency. The candidate should have strong creative & ideation skills and a portfolio of work, which demonstrates strategic thinking, campaign ideation & copywriting for all types of branded digital & social content.
The Creative Group Head will be working with a team of copywriters and setting direction for various campaign ideas & ongoing digital content that would span across digital films & social media content.
WHAT YOU WILL BE DOING IN YOUR ROLE Ideation And ThinkingEnsure the creation of contextual, innovative content.You will be a strong conceptual thinker that knows how to get to the heart of a creative challenge and build compelling brand stories with your writing.You will be experienced in creating integrated creative concepts across a variety of brands and across all channels including digital, experiential, and print and film.Drive the agenda for innovation (new trends, insights and content formats) that can be utilized for client pitches, client briefs and new partnerships.CampaignsSet direction to campaign ideas & social content.Write copy for a variety of media including digital films, social, print & online.Edit and proof work to ensure high editorial standards are met across all content outputs.Develop and deliver pitches that impress clients, and successfully bring to life the proposed campaign.Work closely with arts & graphics, video and production teams to co-create content.Help in developing creative campaigns that impress clients, deliver on their requirements and are measurable.Work with clients to modify concepts in accordance with their requests, being able to effectively convey what is and isn't feasible in order to accomplish the desired outcomes.You will be a self-assured communicator with strong presenting and negotiating abilities that guarantee the acceptance of your team's ideas by both internal and client audiences.You are comfortable leading a team across multiple projects from conception to completion in accordance with deadlines.You are a strong mentor who can use your experience to develop and grow those in your team.You will be able to balance being both hands on when required, working as part of a creative team, while overseeing other projects in a core directional capacity.Taking responsibility for all creative aspects of our own Agency's brand, building the perception of creative strategy.WHAT SKILLS WILL HELP YOU BE SUCCESSFUL Great writing, ideation, and communication skills.8+ years of copywriting experience, preferably with a digital agency.Strong creative thinking skills and ability to think conceptually to come up with ideas.Ability to concept new campaign copy in a variety of mediums.Knowledgeable on what type of content performs well across the different channels.Passionate about social media platforms, trends, technology, and best practices.Attention to detail and confidence in a fast-paced environment.Excellent portfolio of work.Sets and maintains high standards commensurate with the company's creative expectations.
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