Providing direction to the Creative Department and the rest of the agency regarding integrated creative solutions for clients' communication needs. Building and sustaining a highly effective creative team that develops precise and ingenious solutions, striving for the long-lasting and sustainable success of our clients.
Main Areas of Responsibility Drive the overall quality of the creative product whilst maintaining accountability to client objectives.Establish a culture where powerful advertising combines with creativity and quality.Strive to meet the goal for the Creative Circle points as defined annually.The Agency through-the-line approach is supported by you and this sentiment is filtered down to your staff.Ensure the quality of work is maintained/improved under your leadership.Creative work that is presented is fully thought out solutions rather than options (including detailed thinking, budgets, timings).Produce TV ads that rank amongst the most liked ads in each emerging and developed market.Devising an award drive to produce better proactive work and ensuring that this drive is more efficiently run.Gain respect from the client and develop a valuable relationship with the client organization.Create TTL "solutions" as opposed to "one-off" ads.Work with strategy and media at reviews and client presentations.Clarify the exact purpose/deliverables of a brief before developing work.Supportive of AM.Complete work within client deadlines and budgets.Create a culture of 'solutions not problems' within the creative department.Develop and empower a second-tier creative management team.Attract top talent and retain the best creative staff.Manage the careers of all.Involved in performance management, discipline, and career growth/planning of creative staff. Key Measures All the main responsibilities, but most importantly:Leading the Creative Department in finding integrated creative solutions.Lifting the creative profile of the agency.Awards points. Requirements Experience/Qualifications Matric.Relevant tertiary degree.5-7 years' experience in an advertising agency.Management experience. Environment 2-3 days a week at our Woodmead Offices.
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