Providing direction to the Creative Department and the rest of the agency, regarding integrated creative solutions for clients' communication needs.
Building and sustaining a highly effective creative team that develop only precise and ingenious solutions and striving for the long-lasting and sustainable success of our clients.
Main Areas of Responsibility • Drive the overall quality of the creative product whilst maintaining accountability to client objectives • Establishes a culture where powerful advertising combines with creativity and quality • Strive to meet the goal for the Creative Circle points as defined annually.
• The Agency through-the-line approach is supported by you and this sentiment is filtered down to your staff • Ensure the quality of work is maintained/improved under your leadership • Creative work that is presented is fully thought out solutions rather than options (including detailed thinking, budgets, timings) • Produce TV ads that rank amongst the most liked ads in each emerging and developed market • Devising an award drive to produce better proactive work and ensuring that this drive is more efficiently run • Gains respect from the client and develops a valuable relationship with the client organisation • Create TTL "solutions" as opposed to "one-off"ads • Work with strategy and media at reviews and the client presentations • Clarify the exact purpose/deliverables of a brief before developing work • Supportive of AM • Complete work within client deadlines and budgets • Create a culture of 'solutions not problems' within the creative department • Develop and empower a second-tier creative management team • Attract top talent and retain best creative staff • Manage the careers of all • Involved in performance management, discipline and career growth/planning of creative staff Key Measures • All the main responsibilities, but most importantly: • Leading the Creative Department in finding integrated creative solutions • Lifting the creative profile of the agency • Awards points Requirements Experience/Qualifications • Matric • Relevant tertiary degree • 5-7 years' experience in an advertising agency • Management experience Environment • 2-3 days a week at our Woodmead Offices