Create engaging and persuasive content that effectively communicates the brand's message to a target audience and drives action through digital content, social media, and other mediums.
Qualifications:
Bachelor's degree in a relevant field such as English, Communications, Journalism, Marketing, or Advertising.
2+ years copywriting experience.
A basic understanding of marketing, persuasive writing techniques, and brand voice.
Strong grammar and research skills to learn industry-specific trends.
Ability to work collaboratively.
Retail and agency experience preferred.
Responsibilities:
Receive, discuss, and understand briefs including requirements for various mediums, core messages, and objectives.
Write clear, persuasive, and original copy that responds to the creative brief.
Proofread all work (checking spelling and grammar) to produce an accurate and high-quality output.
Review copy with the senior copywriter before presenting it to the creative head of copy and the brand team.
Respond to feedback promptly and revise, re-work, and edit content as needed.
Work on small-scale projects or parts of large-scale projects as support to the senior copywriter or the creative head of copy.
Timeous execution of work against scheduled deadlines.
Proactively research trends and relevant references that pertain to each project and use them to develop unique, new concepts.
Participate in creative brainstorming sessions and share copy ideas with the senior copywriter.
Attend kickstarts to understand brief specifics, timings, and deadlines.
Receive guidance from the senior copywriter and creative head of copy to ensure that copy reflects the tone of the brand and sub-brands.
Work proactively and collaboratively with others.
Participate proactively in all briefing meetings/kickstarts.
#J-18808-Ljbffr