Copywriter and Engagement Specialist - Cape Town Date: 13 Sep 2024
Location: Bellville, Western Cape, ZA
Our vision is to be the preferred partner to Corporate and Public Sector by providing an awesome client experience and comprehensive solutions that enable the financial resilience and prosperity of those entities and their employees. At Sanlam, we believe in creating and cultivating a positive, energised working environment that gives every individual the opportunity to achieve success, embracing diversity and committed to transformation. We do this through living our values of having the courage to be bold, care, collaboration and an intolerance for mediocrity. We're all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth.
The overall purpose of the role:The primary focus of the Copywriter and Engagement Specialist is to assist with the development and crafting of compelling content that not only engages but also informs and persuades our target audience. You will play a key role in developing and executing content strategies across various channels to ensure our messaging is clear, consistent, and aligned to our business goals to enhance our value proposition. Your work will help bridge the gap between complex information and accessible, actionable insights, ensuring that our messaging is impactful and resonates with diverse stakeholders.
Key Responsibilities:Collaboration and integration: Act as a key connector, fostering collaboration between the communications and marketing teams to produce content that resonates with our stakeholders and supports campaign goals.Copywriting: Develop and write clear, persuasive, and original copy for a wide range of materials, including websites, emails, social media, web articles, brochures, and more.Copyediting: Edit and proofread content to ensure it meets the highest standards of quality, accuracy, and consistency.Project management: Manage multiple projects simultaneously, ensuring all deliverables are met on time and align with the overall strategy.Campaign Management: Assist in the creation and implementation of multi-channel marketing campaigns that support product launches, employee and client engagement initiatives, as well as financial education initiatives for members.Analytics: Use analytics and data-driven insights to understand our target audience, market trends, and competitors, ensuring content is relevant and effective, measure the effectiveness of communication and marketing initiatives, continuously optimising strategies to improve outcomes.Best practice: Stay informed on industry trends, incorporating best practices into content creation to maintain a competitive edge.Teamwork: Contribute to brainstorming sessions, providing strategic input and creative ideas for campaigns.Requirements: Qualification and Experience:Bachelor's degree in Communications, Marketing, English or related fields5+ years of experience in a senior copywriting role with significant experience in marketing communications (experience in the financial sector would be advantageous)Exceptional writing, editing, and proofreading skills with demonstrable ability to translate complex concepts into clear, engaging messagesStrong portfolio showcasing a variety of writing styles and mediums, with an emphasis on marketing content.Excellent written and verbal communication skills, with a sharp eye for detail.Demonstrated ability to develop and execute content strategies that drive engagement and achieve marketing objectives.Solid understanding of digital marketing, SEO, and content marketing principles.Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.Ability to manage multiple projects and meet deadlines in a fast-paced environment.Creative thinker with a passion for storytelling and strategic communication.Knowledge and Skills:Enthusiastic, energetic attitudeA specialist who operates well in a small teamWell organised and able to work in a multi-tasked environmentSelf-starter with the ability to use own initiative and invent solutionsQuality driven with a high level of attention to detailDemonstrated ability to manage internal and external client expectationsCulturally sensitive and skilled at developing content for diverse audiencesAn appetite for continuous development of own communication skills and expertise, and an eagerness to champion this learning internallyPersonal Qualities:Flexible and Adaptable: Rebounding from setbacks and adversity when facing difficult situations.Courage: Stepping up to address difficult issues, saying what needs to be said.Manages Complexity: Demonstrated ability and proven record to make complex decisions.Ensures Accountability: Holding self and others accountable to meet commitments.Plans and Aligns: Planning and prioritising work to meet commitments aligned to organisational goalsCore Competencies:Cultivates Innovation: Creating new and better ways for the organisation to be successful.Client Focus: Building strong customer relationships and delivering customer-centric solutions.Drives Results: Consistently achieving results and meets deadlines, even under tough circumstances.Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.Resilience: Rebounding from setbacks and adversity when facing difficult situations.Turnaround time:The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.
Our commitment to transformation:The Sanlam Group is committed to transformation and embracing diversity and our employment equity plan and targets will be considered as part of the recruitment process. This commitment is what drives us to achieve a diverse workplace with employment equity as a key goal to create an inclusive workforce, representative of the demographics of our society as well as people with disabilities.
#J-18808-Ljbffr
