Cape Town, South Africa | Posted on 12/13/2024At Dengage, we empower businesses to create personalized, omnichannel marketing strategies that drive engagement and customer loyalty.
With innovative tools like Zeki AI and Segment Shaper, our platform helps brands seamlessly manage campaigns, analyze data, and deliver experiences that resonate with their audiences.
Join us in shaping the future of customer engagement!We are seeking a dynamic Content Marketing Manager to lead the development and execution of our content strategy.
The ideal candidate will craft compelling, data-driven content and ensure it drives traffic, conversions, and customer engagement.
A strong focus on SEO optimization will be a key aspect of this role to improve organic reach and strengthen our digital presence.Key ResponsibilitiesDevelop and execute a comprehensive content strategy aligned with business goals.Create and manage high-quality, SEO-optimized content, including blog posts, case studies, white papers, landing pages, email campaigns, and social media assets.Manage on-page and off-page SEO strategies , including keyword research, metadata optimization, and link-building efforts, to drive organic traffic and improve search rankings.Collaborate with the product, sales, and marketing teams to produce content that highlights the value of Dengage's platform, especially features like Zeki AI and Segment Shaper.Optimize existing content for performance, ensuring alignment with SEO and SEM strategies.Manage the content calendar , ensuring timely delivery and consistent quality across all platforms.Conduct audience research to develop personas and create tailored messaging for each segment.Analyze content performance through tools like Google Analytics, SEMrush, or Ahrefs and refine strategies to maximize engagement and ROI.Stay updated on industry trends, competitor strategies, and algorithm changes to maintain a competitive edge.RequirementsQualifications3-4 years of experience in content marketing, with a strong focus on SEO, preferably in SaaS or B2B environments.Proven experience creating content for industries such as Retail/Ecommerce, Banking, Travel, or Telecoms.Exceptional writing and editing skills with a portfolio showcasing SEO-optimized and diverse content formats.In-depth knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and proven success in improving search engine rankings.Familiarity with analytics tools (e.g., Google Analytics) and CMS platforms.Strong understanding of digital marketing channels, including email marketing, social media, and PPC.Self-starter with excellent project management and organizational skills.Native or fluent English skills are a must.Work with a dynamic, global team driving innovation in customer engagement.Enjoy a remote-first work environment with flexibility.Be part of a fast-growing company with opportunities for professional growth.Competitive salary and benefits package.D.engage is an equal opportunity employer committed to diversity and creating an inclusive workplace.
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