Job title : Content Marketing Coordinator Job Location : Gauteng, Johannesburg Deadline : January 16, 2025 Quick Recommended Links Jobs by Location Job by industries Content Marketing Coordinator Job Duties: Manage all campaigns & budgets with Sony Pictures, Film Finity, Empire Independent, Gravel Road and other independent film studio to create & execute marketing plans that adhere to the business strategy of driving ticket sales.
Support the Content Marketing Manager & Content Marketing Officer with all movie content campaigns with an understanding of target markets & the company business strategy.
Liaise with Scheduling & Content with regards to Select, Bollywood and other film content.
Plan, conceptualize & execute full 360 marketing plans on film content.
Monitor market share, forecasts and budgets on each title Work with all the various departments (F&B, Group Sales, Media Sales, B2B, Operations, Customer Experience) to ensure commercial agenda of the broader business is aligned Work with the marketing team to ensure there is a focused strategy to build the emerging marketing base.
Manage all competitions with relevant parties (legal, design team, etc).
Ensure all legal requirements are approved with each campaign Manage premieres, events and activations (sometimes after hours).
Work closely with the films studios, events teams and Ops to ensure execution is seamless.
Negotiate with ATL media & promotional partners to maximize marketing campaigns Work closely with the Content Marketing Assistant on Prestige Premieres & other seasonal promotions in the premiumization space – including IMAX.
Work closely with Sales to secure sponsorship partners to enhance the experience for customers.
Briefing in of artwork to the design studio, sending to the film studios for approval and placement on all Ster-Kinekor and other assets Approving of press releases on these campaigns Work with CRM team to ensure movie collateral is optimally used within the digital and online environment and, where feasible, studios support CRM marketing initiatives A collaborative relationship with all the various marketing teams (regional, Clubs, CRM, social media, digital, PR, brand) is essential to ensure marketing plans are co-delivered.
Maintain ongoing relationships with strategic partners (such as Edgars, Discovery, Standard Bank) to include screenings, exclusive promotions to drive acquisitions and attendances for each partner.
Third party promotional partners to include media spend / budget / value to highlight campaign Ensure all invoices for film studios are done accurately and timeously Generate PO numbers for various marketing campaigns Order movie vouchers and catering vouchers when required Qualifications: Diploma/ Degree in Marketing Experience and Knowledge of: 1 – 2 Years of experience as a marketing assistant Skills and knowledge: Understanding of marketing principles Knowledge of Infoworks & extrapolating necessary data Project / campaign management skills Events and activation knowledge Basic planning, organizing & control skills encompassing the ability to plan, schedule, prioritize, focus and keep others informed Strong verbal and written communication skills Strong inter-personal skills (ability to work well on cross-functional project teams and foster team commitment to deliverables Ability to build trust and customer loyalty Relationship management Innovative & Resourceful Self-starter Creative & clear-thinking Knowledge of youth trends, changing markets and media platforms Understanding of the South African you market and changing landscape Strong knowledge of social media and digital platforms Media / Advertising / Branding jobs