Business Unit: Marketing
Function: Marketing Management
Date: 27 Sep 2024
Discovery – Marketing
Content Lead: Insurance
ABOUT DISCOVERY
Discovery's core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating to not only achieve financial success, but to also ignite positive and meaningful change within our society.
KEY PURPOSE
The Content Lead: Insurance is responsible for the content deliverables of Discovery Life and Discovery Insure. The Content Lead combines the creativity and skill of a specialist writer with leadership, organisational and problem-solving abilities to meet the content objectives of each business. Reporting to the Head of Content, the Content Lead oversees the day-to-day content planning, generation and execution of content development. The Content Lead supervises freelance writers, with the responsibility to create compelling thought leadership, brand and social media content for Discovery's insurance offerings. The Content Lead plays a key role in coordinating, planning and collaborating with various internal, marketing, editorial and project teams to deliver high-quality content for various target audiences and platforms.
As the Content Lead, responsibilities include the following, but are not limited to:
Meeting with editorial and project teams on the various insurance brands, and social media and PR teams to brainstorm and develop content ideas for all media channels
Planning and managing daily content operations for the portfolio
Collaborating with the Head of Content to understand content priorities and solutions
Presenting content opportunities and solutions to heads of brand, social media and PR
Supervising freelance writers and other content producers, as required for different projects and briefs
Planning and approving briefs to writers
Managing project plans, schedules, work flow data and related administration
Identifying unique content opportunities in line with the key messages and priorities as stipulated by business
Identifying opportunities for content that will be suitable and relevant for a media audience
Collaborating with a broader team to identify opportunities that will build the thought leadership position of experts and leaders in the business
Researching and overseeing development of content for various executive LinkedIn profiles
Identifying opportunities where data insights from business can be leveraged in content
Assisting the team in conducting interviews with a wide range of internal and external stakeholders to produce content according to client briefs
Developing and managing content plans according to content and marketing strategies
Assisting the team in developing content in various forms, including press releases, opinion pieces, website content, media responses and reports
Project managing large content projects when required
Working with and providing support to the Head of social media on social media content
Working with various internal and external stakeholders, including clients and suppliers
Managing briefs for video and photography shoots, as well as design agencies
In this role, the Content Lead is responsible for ensuring continuous improvement and professional development, including:
Fostering an environment conducive to cross-functional skills transfer and coaching freelance writers where required
Cultivating an environment where creativity and innovation are encouraged
Maintaining professional and technical knowledge and keeping abreast of industry trends
Contributing to team success by ensuring team commitment and cohesion
Valuing individual contributions and showing respect for others
Respecting diversity and encouraging an environment that values inclusivity.
Builds and manages operational relationships with internal stakeholders
Engage with senior business colleagues to contribute to the brand or communication strategy
Researches local and international trends and business enablers and makes recommendations on content and editorial plans and strategies
Provides expert guidance to colleagues on industry best practice
Participates in meetings and forums to share knowledge, encourage innovation and manage complexities.
COMPETENCIES
Understanding of the financial, insurance and investments landscape
Excellent writing skills, with experience in financial and technical writing an advantage
Ability to develop content strategies, plans and campaigns targeted at various audiences
Ability to engage with senior management within the organisation
Ability to translate complex concepts into engaging and simple content
Ability to understand the voice of the organisation and adapt the tone of the content to the audience
Project management experience and skills
Attention to detail
Excellent interpersonal skills
Ability to work well in a team and oversee the deliverables of a team of writers
Ability to work under pressure and meet deadlines
EDUCATION AND EXPERIENCE
Matric and appropriate tertiary qualification (degree with marketing, communication, journalism, writing or language components)
Extensive writing experience
Background in financial writing (financial, insurance or investment topics)
Minimum 5 – 8 years' experience (PR, editorial, social media, communication, or agency experience)
Digital marketing and social media experience
EMPLOYMENT EQUITY The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
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