Spartan Background Explore Spartan's culture and the impact you'd make in funding SMEs - view our Careers page .
The Fit – You & Spartan Spartan SME Finance focuses exclusively on established SMEs - we are changing South Africa one SME at a time and need people who believe that inclusive growth can happen through helping SMEs grow.
If you are looking to help us grow SMEs and build our SA - then you are the right person.
Spartan opened in 1981 and provides financing that backs entrepreneurs.
We do so by adopting a structured finance approach that incorporates an intimate understanding of both the jockey (entrepreneur) and their business (established SME) .
We value a person with truthful candid talk, creativity, curiosity, conscientiousness, and an obsession towards holistic learning & growth.
Purpose of the Role Our heritage and position in the SME funding landscape has made Spartan a leader, from overseeing the way in which we approach and engage our customer and showcasing our funding products and services, to positioning Spartan as a national thought leader in the landscape.
Spartan has a larger CRM database of SMEs that have engaged with us at various stages (either enquiries for funding or declined or below target market or are old/current/potential clients or referral partners).
This base is also growing annually.
However, in simple terms (and for purpose of this Job Description) – it is to add value to this SME database to ultimately help grow these SMEs & Entrepreneurs and also impact Spartan's own growth.
The ideal person must have the capacity to understand a strategy and, importantly, to create, execute & adapt plans to achieve the overall goals.
This role is best suited to a marketing specialist who understands the power of technical empathy and nurturing engagement within an SME ecosystem/community to accelerate funding opportunities for those SMEs.
Job Description As an Community & Content Marketer, you will be joining Spartan to roll out plans in a deliberate manner and innovate within our ecosystem/community.
You will be responsible for ensuring the proper functioning of ecosystem/community initiatives.
The ideal candidate will be expected to, but not be limited to: Co-formulation & ideation and documentation of community/ecosystem initiatives and content Drive collaboration initiatives within the community/ecosystem Creation and nurturing of an engaged ecosystem & community of SMEs using Spartan's CRM database of previous inbound enquiries Cultivate an ecosystem/community where SMEs & Entrepreneurs can connect, share, and benefit from impactful content, tools, support services – and Spartan's financing Focus on understanding the community's psychographics, tailoring content and strategizing for growth via conversions Create the customer segmentation, value proposition, marketing mix and content assets to convert the SMEs & Entrepreneurs within the ecosystem/community into new Spartan customers Engage with the available systems & platforms for optimal results Have experience in lead generation & conversion, as well as experience in using CRM systems to manage and track leads Ensure a highly effective, consistent and data-driven success tracking Have experience in data analysis and the ability to use data to inform and improve lead generation and conversion strategies Develop and implement lead generation campaigns, tracking and analyzing lead data, and continuously improving lead generation and conversion strategies from within Spartan's ecosystem, including CRM database of previous inbound enquiries Meet Key Performance Indicators, including the main goal of converting a percentage of the CRM database of previous inbound enquiries into qualified leads per month that ultimately results in a quantified number of new clients per month Minimum Requirements Marketing related degree Minimum of 5 years' relevant experience Desired Skills & Experience Self-awareness Project management skills Problem solver Digital marketing competence Techno/Digitally Savvy Event planning and execution Content creation & management Customer journeys and nurturing Excellent communication skills (verbal and written) Organizational skills Conscientious with follow-up & feedback Strong team player Ability to adapt to change.
Remuneration Market related salary, with company benefits Application Requirements CV Motivation Letter Industry Financial Services Employment Type Full time, Onsite (No Remote) #J-18808-Ljbffr
