Purpose of the role
This role involves managing the production and execution of marketing collateral across all media platforms, including print, digital, and out-of-home (OOH). The Communications Leader will project manage all campaign collateral through internal and external stakeholders, ensuring the completion of campaigns while maintaining brand consistency and adhering to communication guidelines relevant to Leroy Merlin's target customers while working within the Omnicommerce pillars of Find, Grow, Keep.
Key Responsibilities
Brand Platform Management:
Define and facilitate the company's brand platform with tailored strategies for different markets.
Uphold brand positioning and ensure alignment with corporate identity guidelines throughout the creative and production process.
Conduct studies to measure brand positioning, including e-reputation, and adjust strategies accordingly.
Define and manage the brand image and codes.
Project Management:
Oversee the end-to-end production of marketing collateral, ensuring timelines and deadlines are met.
Collaborate with internal and external stakeholders to ensure the successful completion of campaigns.
Manage the selection process for Communication Agency Partners and maintain a productive relationship with them.
Content Creation and Management:
Source and create compelling content for various platforms, including print, digital, and social media.
Develop and manage the edition strategy for both offline and online content, including video and imagery.
Implement and formalise the company's social network strategy to enhance brand presence.
Brand Advocacy:
Serve as the brand champion and ambassador, both internally and externally, ensuring consistent brand messaging.
Maintain a strong understanding of broader corporate and marketing strategies and objectives, incorporating them into creative processes.
Budget Management:
Oversee and manage the budget allocated for design-related elements, ensuring cost-effective and impactful creative solutions while maintaining the required ROAS.
Minimum of 5 years experience in omnichannel retail or FMCG marketing.
Relevant qualification in Graphic Design, Communications, or a similar field (e.g., Graphic Design Diploma, BCom Degree).
Minimum of 3 years experience in management of a marketing team.
Good network of service providers covering print & distribution, OOH, digital media, in store communication and activations.
Strong communication and presentation skills.
Proficient in writing, editing, proofreading, layout, and design.
Expertise in professional printing and publishing processes.
Excellent organisational, planning, project management, and time management skills.
High creativity and ability to work independently with a positive and professional approach to management.
Solid understanding of current trends in digital and social media.
Solid understanding of email marketing.
Skills and Competencies:
High level of proficiency in design - Indesign / Adobe Suite
Intermediary animation skills.
Video and audio editing skills.
Understanding of digital marketing and social media management tools.
This role is ideal for a self-motivated individual with a passion for creativity and a strong understanding of brand management, who is eager to drive impactful design and marketing strategies across multiple platforms.
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