About Us The Entrepreneur Academy (FFA Academy) is an initiative by 54 Collective designed to make entrepreneurship accessible to all. Our work is focused on building the next generation of African entrepreneurs and enabling these entrepreneurs to build viable businesses. By viability we mean the ability of a business to exist, to survive and grow.
We have three missions:
to create awareness of entrepreneurship as a possible pathway,decentralise access to the knowledge and resources needed to succeed as entrepreneurs, andaccelerate the journey of aspiring and early-stage entrepreneurs.We achieve this through two programs: Explore and Business Support Accelerator.
Our Programs We want to build a new generation of African entrepreneurs and build their capability to launch new businesses. Our Explore Program is designed to achieve this. Currently, the Explore Program is broken into two phases:
Phase 1 is the Explore Course; a 4-week curriculum delivered digitally, designed to empower aspiring entrepreneurs to transform their ideas into viable solutions.Phase 2 is the Explore Lab where successful participants from Phase 1 have the opportunity to receive 5-weeks practical fieldwork including a customer discovery stipend and prototyping funds. They also benefit from expert coaching.Business Support is a 12-week Accelerator Program designed to help new and early-stage businesses, in particular SMEs, grow further & faster in a sustainable way. We provide businesses with significant resources for growth including grant funding and fully funded technical assistance. But what makes our program really different is our business coaches; experienced entrepreneurs in their own right, industry experts with subject matter expertise that are there to hold your hands, help you strategize, execute plans and keep you accountable to your growth goals. We target businesses with a solution to a real problem and real paying users/customers.
Our goal is to help the businesses:
Grow their revenue and expand their customer base,Refine and improve their business strategies,Improve their financial understanding and management capabilities,Build operational efficiencies.The communications consultant will: Develop the Entrepreneurs Academy's communications strategy and toolkit.Collaborate with the leadership to further refine and evolve the Entrepreneurs Academy's messaging for various stakeholders.Produce and disseminate strategic content on the Entrepreneurs Academy's work, including content for media partnership (4 case studies, 1 lessons learned report, 2 press releases and thought leadership).Identify and develop an engagement plan for appropriate strategic partners to elevate EA's programmatic effort and results.Develop a 2025 events and content calendar relevant to EA mission and activities.Collaborate with teams to develop programs internal and external marketing and communications processes. This includes overseeing production of relevant collateral.DELIVERABLES & DEADLINES Deliverable 1: Communication Strategy & Toolkit (1 month after contract signature)Deliverable 2: Produce strategic content: case studies and thought leadership (Deadline to be agreed)Deliverable 3: Produce strategic content: Lessons learned report (November 2024)Deliverable 4: 2025 events and content calendar (November 2024)Deliverable 5: Partners list and engagement plan (Deadline to be agreed)Deliverable 6: Programs marketing and comms support (Ongoing throughout contract)Person Specification & Selection Criteria: A relevant degree and background in communication and/or marketing, and minimum of 5 years' experience in the field of communication, or equivalent experience in a similar role.Experience designing and implementing communications strategies, messaging and marketing materials.Ability to produce and copy edit high-quality written materials, including graphically-based presentations as well as text documents.In-depth understanding of the African entrepreneurship ecosystem and founder realities in key markets (strongly desired).Familiarity with lean startup and human-centered design methodologies, interest in innovation, and taking a 'growth mindset'.Collaborative spirit, able to liaise with people at all levels and across different cultures and to act with credibility and diplomacy.Strong time management skills with an ability to plan ahead, anticipate requirements, problems and obstacles, and an ability to juggle competing priorities successfully and to work to tight deadlines.Self-motivated and able to work with a high degree of autonomy.Familiarity with modern ways of working and technology to effectively work and collaborate with colleagues (i.e. Google Suite, Slack and contemporary digital tools).Understanding of visual design and content creation, including the use of various tools to create and distribute multimedia content, e.g. Canva, Twitter, LinkedIn, YouTube, Medium.Expected Start Date - September 2024
End Date - December 2024
How to apply? Please send your CV, expected monthly fee, and a short cover letter detailing how you meet the qualifications for the role, no later than 30th August 2024. Please note that applications will be considered on an ongoing basis. Interested candidates are therefore encouraged to apply before this deadline. Only short-listed candidates will be contacted for an interview.
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