Job title : Commercial Manager Job Location : Gauteng, Johannesburg Deadline : January 16, 2025 Quick Recommended Links Jobs by Location Job by industries KEY RESPONSIBILITIES Sales Strategy Implmentation Develop, manage, and implement the Jacaranda FM Sales Strategy in collaboration with Mediamark and other stakeholders.
Identify growth opportunities within the sales strategy by segmenting markets and preparing monthly sales plans.
Implement strategies focused on client retention, trade marketing, CRM, annual sales operations, and event sponsorships.
Present Jacaranda FM's offerings to national and regional clients through tailored presentations and briefs.
Lead new business development by exploring new products, geographies, and client segments.
Manage sales targets, ensuring financial objectives are achieved while controlling costs.
Sales and Business Development Ensure profitable revenue growth through both Mediamark and regional sales teams.
Set and monitor team sales targets, driving increased revenue.
Conduct direct sales by identifying client needs, developing proposals, and managing contracts.
Develop a strategy for attracting new clients and expanding into new markets.
Lead and present pitches to key clients, advertisers, and agencies alongside sales teams.
Relationship Building Foster strong relationships with Mediamark, ensuring alignment with SLAs and revenue goals.
Manage client relationships to retain existing clients and grow the regional client base.
Launch customer satisfaction surveys to enhance value, satisfaction, and loyalty.
Market Competition/Industry Intelligence Monitor competitor activity and advise management on trends and strategies.
Conduct research projects to provide meaningful insights for clients.
Collaborate with Kagiso Media and Mediamark teams to develop audience insights and data products for advertisers.
Risk and Compliance Ensure commercial operations comply with relevant laws, regulations, and industry standards.
Manage commercial agreements to maximise benefits for Jacaranda FM.
Identify and mitigate risks related to commercial activities.
Trade Marketing Drive visibility for the brand in national and local markets.
Lead trade marketing initiatives and keep teams informed about Jacaranda FM developments.
Reporting Monitor and report on sales strategy implementation and progress against targets.
Prepare detailed sales reports, including post-campaign analysis and quarterly reviews.
Regional Sales Staff Management/Leadership Oversee operations of the regional sales team, ensuring alignment with business objectives.
Coach and develop team members, providing mentorship and addressing development needs.
Lead recruitment efforts to strengthen the team and achieve strategic goals.
Requirements MINIMUM REQUIREMENTS Diploma/Degree in marketing/sales or similar (Marketing/Advertising/ Commercial Additional Media and sales training courses preferred.
SKILLS & EXPERIENCE 5 to 8 Year Sales Experience at a Senior Management Level Proven track record in a target driven media sales environment (Radio, TV, Digital etc) Experience in growing non traditional radio revenue will be an advantage Previous marketing experience The Incumbent will be required to Travel regularly within SA Sales / Retail / Business Development jobs